Predictive Marketing Leader [x+1] Names Digital Media, Marketing Industry
Veterans Sarah Fay and Ed See to its Board of Directors
Former president of Aegis Media North America and noted management
consultant add substantial marketing, consulting, agency and digital media
expertise as [x+1] directors
New York, NY, Sept. 11, 2009 – [x+1], http://www.xplusone.com
today the appointment of Sarah Fay and Ed See to its Board of Directors. The
addition of Fay and See gives [x+1] added depth and breadth of expertise and
insight in the areas of digital marketing and media and market information
services.
A recognized industry visionary, Fay was previously CEO of Aegis Media North
America, which she joined in 1998. During her tenure at Aegis, she
spearheaded the creation of Carat Interactive, since merged with Carat’s
traditional unit, which she built into one of the top full-service digital
marketing agencies. She was named CEO of Isobar U.S., the world’s largest
full-service digital marketing network, in 2003. In 2007, she became CEO of
Carat U.S., and in 2008, CEO of Aegis Media North America.
Fay takes center stage September 13-16, 2009, as guest host of iMedia
Connection’s Brand Summit, an annual industry gathering of senior-level
brand marketing executives.
One of the country’s leading management consultants, See is Executive Vice
President and Senior Partner within the consulting practice of Information
Resources Inc., where he leads growth initiatives focused on developing and
applying next-generation analytic marketing capabilities to solve a variety
of client business problems. Over the past decade, he has helped some of the
world’s most prestigious brands apply business rigor to marketing and
operations as co-president of Marketing Management Analytics (MMA), as a
partner at Arthur Anderson and as a managing director at BearingPoint.
“It’s not every day that you get to add two people of the caliber and track
record of Ed and Sarah to your board, so we’re thrilled they have agreed to
partner with us and provide strategic counsel,” said John Nardone, chairman
and CEO of [x+1]. They are both individuals of singular vision, talent and
business savvy, with substantial operational experience and patterns of
results that speak for themselves. We look forward to applying Ed and
Sarah’s insights and acumen to bring even greater value, ROI and performance
to [x+1]’s valued clients.”
“The natural synergies and overlap between my media and interactive
background and [x+1] in terms of having a passion for creating and
sustaining digital media excellence are what drew me to the director’s
position,” said Fay. “I look forward to a fruitful, productive relationship
and an opportunity to help the firm maintain business growth and strategic
focus.”
A recipient of the Ad:Tech Industry Achievement Award, Fay has been named
one of the Top 50 People to Know by MediaPost in 2004, and was named one of
Advertising Age’s 25 Women to Watch in 2005. She is a regular speaker on the
topic of interactive advertising, and is widely quoted in Advertising Age,
Adweek, DM News, B2B Magazine, the New York Times, the Wall Street Journal
and USA Today.
“[x+1] has shown itself to be a leader and innovator in the area of digital
advertising and marketing, with cutting-edge technology and services that
sets it apart from the pack,” said See. “It’s for this reason I am pleased
to join [x+1]’s board in advising on current operations and helping to set a
future course that will continue to build upon its already notable record of
success.”
For the last decade, See has helped some of the world’s top brands apply
business rigor to marketing and operations. He previously spent 17 years at
IBM in software development where his work earned him numerous innovation
awards. He is a distinguished Scholar at Rensselaer Polytechnic Institute
and serves on the Advisory Board of Rensselaer’s School of Humanities and
Social Sciences. He is a member of the Board of Trustees of Bethany College
and of the Renner Foundation.
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing
investment (ROI) of websites and digital media using its patented targeting
technology. Providing the first end-to-end digital solution for advertisers
and agencies, it optimizes engagement rates and lift conversion in both
media and on websites. Its predictive marketing solutions enable automated,
real-time decision making and personalization so the right advertisement and
content is delivered to the right person at the right time. Top companies in
financial services, telecommunications, online services and travel have
significantly increased the performance of their digital marketing using the
services of [x+1]. The company is headquartered in New York City. For more
information, please visit www.xplusone.com.
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