Company Named Leader in Structured Output for Solutions that Enable Organizations to Create, Format and Deliver Personalized and Interactive Customer Communications
LANHAM, MD (July 8, 2009) – Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced that it was recognized as an overall “strong performer” in The Forrester Wave™ Q2 2009 Report for Document Output for Customer Communications (DOCCM). Pitney Bowes Business Insight was also named a “leader” in providing structured output solutions, highlighting the company’s strengths in data quality and marketing databases.
Pitney Bowes Business Insight was among 12 selected document output for customer communications management companies that Forrester invited to participate in its DOCCM Q2, 2009 Wave report. Based on a comprehensive 95-criteria evaluation and analysis of the company’s current offerings, market presence and strategy, Pitney Bowes Business Insight was cited as a leader in delivering structured output solutions and recognized as a strong performer in both the interactive output and on-demand output categories. Overall, the company was recognized for its strong performance in document output for customer communication management.
According to the report, “Pitney Bowes leads in the structured segment due to a modular product with above-average design capability.” The report highlights several features of Pitney Bowes Business Insight solutions that earned the company high scores. Specifically, the report cites Pitney Bowes “output management software that improves printer efficiency and print-stream workflows or that maximizes throughput by balancing document production” and its “unique data sets for improving address quality, as well as for improving marketing campaigns through location intelligence.”
“Pitney Bowes Business Insight is honored to be recognized by Forrester for its strong performance in delivering enterprises flexible output solutions that empower business users, support multichannel and personalized content delivery and provide a rapid return on investment,” said Laurence O’Hagan, CCM CTO ad global portfolio director, Pitney Bowes Business Insight. “Based on a comprehensive evaluation of innovation, strong market presence and customer feedback, we believe the Forrester Report further validates Pitney Bowes Business Insights’ excellence and innovation in meeting a broad set of enterprise DOCCM needs. We continue to deliver new solutions that help our global customers reduce costs and improve customer relationships, managing both out-bound and in-bound effective communications with personalized message delivery.”
The Pitney Bowes Business Insight Customer Communication Management suite enables business users to manage relevant and engaging communications across all delivery channels for greater consistency, efficiency and impact. With Pitney Bowes Business Insight solutions, companies can create, distribute and manage customer-centric multi-channel communications for greater customer satisfaction and lower costs.
For more information on PBBI’s Customer Communication Management solutions, visit http://www.pbinsight.com/products/customer-communication-mgmt/. To request a free copy of the Forrester Wave Q2 2009 DOCCM report, please visit www.pbinsight.com/ccm/forrester09.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.
