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Thought Leadership Articles

How to Apply Machine Learning to Your Digital Marketing Strategy

As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your...

Why Now is the Perfect Time to be a Sales Professional… Even for Millennials

In the previous column, I introduced the notion of Sales as a Profession (SaaP) and some of the steps that have been cataloged toward...

Intelligent Self-Service: Three Ways to Grow Consumer Comfort with Automated, Robotics-Driven Interactions

With Google at their fingertips and Alexa at their beck and call, today’s consumers are used to interacting with machines conversationally to get the...

How Mapping the Buyer’s Journey Can Lead to More Revenue

The process of capturing the methods by which prospects make a purchase decision is called buyer journey mapping. The goal of buyer journey mapping...

Think Tank Discussions

To Have Friction or Not To Have Friction Along the Customer...

Instead of viewing friction as negative or something to eliminate, consider how you can apply it to your conversations in a positive, honest and respectful manner.

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