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Thought Leadership Articles

Synchronous vs. Asynchronous Support Channels: Which is Better for Agents and Customers?

I’ve found the topic of support channel mix to be an interesting study in organizations. Traditional channels can be categorized a few different ways....

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of...

How to Create Breakthrough Customer Experiences Without Breaking The Bank

Fine-tuning your company’s customer experience can feel like doing the laundry: you’re never quite finished with it. There’s always more that could be done—response...

Relentless Execution: The Key to TELUS International’s Customer Experience Success

I wish I lived in Canada so I could experience the TELUS brand firsthand as a cell phone user. You see, I've had an...

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