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Thought Leadership Articles

A Buyer-Centric, Collaborative Way to Bring New Offerings to Market

I once worked with a software company whose offering monitored the age and usage of manufacturing equipment. They offered an alternative to regularly scheduled...

Blockchain and AI — Power Unleashed

Two of the biggest and most discussed topics in the past couple of years or so have been Bitcoin and artificial intelligence with machine...

How to Apply Machine Learning to Your Digital Marketing Strategy

As a digital marketer, have you ever created a spreadsheet containing the individual purchase history of all consumers searching for a product in your...

Why Now is the Perfect Time to be a Sales Professional… Even for Millennials

In the previous column, I introduced the notion of Sales as a Profession (SaaP) and some of the steps that have been cataloged toward...

Think Tank Discussions

To Have Friction or Not To Have Friction Along the Customer...

Instead of viewing friction as negative or something to eliminate, consider how you can apply it to your conversations in a positive, honest and respectful manner.

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