Customer-centric marketing is necessary, yet far from sufficient — from customers' and investors' perspectives. Thankfully, many companies have been migrating away from product-centric, month/quarter-end-centric...
U.S. pharmacy chain CVS recently announced that it would no longer use “materially altered” imagery to market beauty products in its stores.
That means no more perfect, digitally-modified wrinkle and blemish-free photographs to sell everything fro...
If you missed or just plain forgot about our webinar last week with Scott McCallister, CX University’s leading consultant in CX Financial Accountability, no problem we have you covered. Just simply click here for to get access to our You Tube recording of this enlightening event on structuring the right tests to determine whether your CX initiatives have a positive effect on your organization’s financial results.
[Oct. 12, 19, 26; Webinar]
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