Made-to-Order fashion: A sustainable alternative to fast fashion
Made-to-order is a business model under which a fashion brand tailors and customizes every outfit to suit customer’s style preferences. The customer can own an outfit with a specific color, fabric, and style in his mind. With technology advancements like Apparel Design Software, customers can buy made-to-order clothing online.
“Personalized pair program,” the first of its kind, initiated by Levi Strauss in 1995 allowed customer to choose from among a range of styles, fabrics, finishes, and colors to create a customized pair of jeans. Though unsuccessful, it opened doors of the fashion industry for customization. Since, then, it has been widely adopted in the fashion industry and is highly acclaimed among fashionistas.
Thus made-to-order is a concept that allows customers to create their customized style for apparel and order it online.
According to Vogue, “Bespoke tailoring is sustainable business model in the era of fast fashion.”
According to Forbes, “The proliferation of online made-to-order apparel suggests that buyers are hungry for customized garments.”
Made-to-Order Fashion: A favorite practice of upscale brands
Haute Couture designer brands like Prabal Gurung and Antonio Berardi are relying on Made-to-Order fashion as a valve for creativity, allowing them to develop ideas that may later be incorporated into ready-to-wear.
Established designers like Emilia Wickstead and Jenny Packham offer made-to-measure services in addition to ready-to-wear while brands Olivia Rose and Maison Cleo operate on a fully custom model providing personalization customers always look for.
The cater-to-customer model has become central to the business strategy for the Milan-based brand, Dolce & Gabbana’s Alta Moda.
“Not everyone at that time understood our choice; for many, it was a gamble. But we felt it was right. At that time, there were many signs of change, and we perceived them… we started this journey of absolute creative freedom following our instinct, passion, and hearts.”-Domenico Dolce and Stefano Gabbana said in a joint email.
Thus, Made-to-order fashion is finding a new appeal as more customers are showing their love for diligently created custom apparels.
Made-to-order fashion: Driven by Apparel Design Software
According to Fashionista, “By utilizing advanced technology and eliminating overstock, made-to-measure brands are positioned not just to survive in the short term, but also to pave the path for the future of fashion.”
Apparel Design Software is an advanced tool that comes with capabilities of offering custom outfits to fashion-lovers. Equipped with interactive features, the software gets integrated with online stores and comes with a mobile responsive layout, thus empowering users to create custom clothing for any occasion using any device. It allows apparel brands to provide differentiated offerings that give them a competitive edge.
Apparel design software comprises of an extensive library of fabric and design templates with the help of which customers can make their dress and order it online. The software has simplified the concept of made-to-order fashion by streamlining the entire value chain. It is working like a demand-chain where apparel brands produce on demand.
Made-to-order fashion: Way to delight your customer
When your apparel brand chooses to offer made-to-order fashion to your patrons with apparel design software, you get ready to take customer relationship to the next level. For, Olivia Ong, VP Global Sales, Prabal Gurung, says, “The close connection formed between the designer and the customer is “invaluable” to the business.”
Roland Mouret, a famous French fashion designer, puts, “Made-to-measure offers a moment of communication and sharing information. You learn the way your customer lives and how they use your clothes.”
Made-to-order fashion enables brands to earn brand affinity and customer loyalty. Fashion-lovers take a great sense of satisfaction when they know their fashion brand cares. And made-to-order is the straightforward way of showing, you care.
When you implement apparel design software, you empower your customer to design their own style using their creativity and imagination. They become the style owners. They have the liberty to design apparels that suit their mood and reflect their dynamic personality.
Conclusion
Made-to-order fashion is a new and innovative way of surpassing the traditional brick and mortar experience. Your customers can wear what they want and design it themselves with apparel design software taking personalization to the next level.
iDesigniBuy offers Apparel Design Software that empowers your brand to offer customized apparels to your customers. Contact today.
