I am breaking a self-imposed (though unannounced) radio silence to make a short comment about something that hit me very deeply, more deeper than viscerally.
I was winding up for the day when I got an email that went like this:
It seems like every brand has become obsessed with real-time marketing.Everyone wants to be Oreo at the Super Bowl, but let’s be honest – it’s not that simple.Your content programs were likely built for a slower moving time, not today’s “always-on” pace driven by social conversations.Want to get ahead of the trends and uncover how real-time insights from social data can drive your content?We wrote this whitepaper to explain what it takes.Please read it and let me know what you think.
This came on a day when me & my new boss (I have a new boss since my last post in this blog) were discussing on measurement in the corporate jungle world. I had passed him a link yesterday to an article which talks about the philosophy of measurement and differentiates between ontic & ontological measurement. And today I was talking to him about how time is perceived/measured – chronological and kairological.
Simply put, chronological time measures out time in a linear and absolute sense, whereas kairological time is all about the moment and the opportunity. And it is Time to reclaim Time. #OccupyTime
Relating it to the enterprise world is pretty simple. It is that dichotomy about Real Time and Right Time brouhaha. Personally, I have moved on from a #RealTime mania to seek #RightTime bliss. I can’t truthfully say I have attained that bliss, but it would be great to have some pilgrims along with me on this search for the #RightTime nirvana.
So dear reader, without the marketing bull, what do you think it takes to get #RightTime right, instead of splitting your hairs about #RealTime marketing, customer service, sale, whatever?
P.S.: I still haven’t read that whitepaper, it probably needs my email id, etc. Probably it holds some answers for me.