Complete, unified view of customer data enables real-time, contextual marketing
Wakefield, MA and Maidenhead, UK – April 23, 2015 – SDL (LSE: SDL) today introduced a new version ofSDL Campaigns, a key component of the SDL Customer Experience Cloud (CXC), to help organizations orchestrate and optimize customer interactions across all channels through one single view of the customer.
At a time when consumers are seeking individualized brand experiences, this new release enables organizations to engage with customers in a manner that goes beyond basic relevance, incorporating specific, contextual data across all touch-points. Marketers now have the confidence that they are not just accessing, but are also organizing and using all available and relevant customer data to yield the best experience possible.
“The ability to act on customer data for real-time engagement remains a pressing challenge for organizations today,” said Richard Weaver, Ecommerce director at Majestic Wine. “With SDL Campaigns, we are now able to show products that are likely to appeal to specific customers based on their location and behavior. This added opportunity for real-time, tailored engagement drives conversions while also building customer loyalty.”
With this release of SDL Campaigns, global brands can now utilize the following new features and capabilities to enhance their contextual marketing efforts:
- Real-Time Marketing – Takes historical transaction data, demographic data and current contextual data from sources such as the SDL CXC or existing technology solutions to power real-time marketing use cases
- Journey ID – Automates the manual process of consolidating, organizing and making customer data usable to the marketer to ensure all touch-points in every multichannel campaign is optimized using all relevant interaction data
- Digital Marketing Dashboards – Ensures marketers can bring in campaign data from new digital channels to provide a complete view of marketing in real-time
“Customers today engage where and when they want with a brand,” said Mark Lancaster, CEO, SDL. “As a result, brands are challenged to not just bring all of these dispersed customer data points together, but to also find a way to act on them. With our latest release of SDL Campaigns, organizations can overcome this pressing data and customer experience challenge to engage in real-time contextual marketing and also close the loop on campaigns for more informed decisions.”
To learn more about SDL Campaigns, please visit our website.
About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand’s digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at SDL.com. Follow SDL on Facebook and Twitter.
