InsideView recently voted their Top Sales Industry Social Media Users and guess who is among the 20? Moi. As I beat myself up that I haven’t hung out on the TweetDeck or participated in any LinkedIn discussions or even put a blog post together, I remind myself to be true to my word and practice showing up in the social media business circuit. But showing up requires time and commitment.
Tomorrow is a big day for me as I will be delivering a Smart Selling with Curiosity session for the CitrixOnline global inside sales teams. Part of my presentation is all about Sales and Social Prospecting Tools. I know when I look out to a room filled with 250 salespeople and ask them how many spend time on social media tools such as Twitter or LinkedIn or Facebook for their prospecting efforts, they will all respond with “who has time response.”
But social media is becoming an essential sales and prospecting vehicle and incorporating it into your week or your day is critical. For example, Monday is the day many people go back to work after a long weekend and I make Monday my social media day. I like reaching out to people to request appts, register for webinars, download ebooks and read white papers- it’s a fantastic day for getting a true social media work-out. Here is how I build muscle and tone with my Monday Social Media Work-Out:
Morning- start with a cardio workout and visit various blogs to post comments and read the latest trends everyone is writing about. I may review some of my target audience and prospects’ blogs and make comments so I stay visible as a vendor. My blogroll is where I usually look for well written content that is newsworthy and informative and inspirational.
Mid-morning- body conditionining with a blog post on something important and relevant I would like to discuss for the week.
Late morning-Get on the TweetDeck and retweet a few people and send traffic to my blog post and any upcoming marketing announcements that are happening this week.
Lunch- I get my fuel food through LinkedIn discussion groups, I answer questions, send introductions through 2nd and 3rd degree contacts, request appts with people in my network and keep up with updates on any new promotions.
Early afternoon- Get back on the TweetDeck and download new information, register for upcoming webinars, read new white papers. Retweet key centers of influence and work my way around the crowd.
Evening- Long day and my brain is fried so I may want to watch some YouTube video of some motivational speaker or sales message.
The most important part of social media is to be consistent and selective.