Mobile CRM Set To Be Biggest Growth Area in the U.K.

0
6 views

Share on LinkedIn

According to a Recent Survey Commissioned by CDC Software

Northampton, UK, 21 November 2006—CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced that according to a survey of CRM users, commissioned by CDC Software, 63 percent of CRM users in the UK predict that mobile CRM will become the biggest growth area in the CRM space over the next year.



According to those surveyed, mobile CRM leads the field when it comes to predicted growth areas over the next 12 months, taking 63 percent of the vote. This was followed by analytics with 18 percent, internet/e-marketing which received 8 percent and, in last place with 3 percent of the vote, call centre applications.

“The growing needs of mobile workers are outpaced by the ability of IT departments to support them, and this has resulted in significant performance issues and lost business opportunities,” commented Mark Carlile, UK managing director, CDC Software. “Workforce mobility is not a new phenomenon; sales teams, engineers and consultants have traditionally spent the majority of the time on the road closing deals and serving the customer. It is the fact that companies are increasingly focusing on the needs and challenges faced by this group that is shaping the U.K. CRM market.”

“Getting in front of customers is difficult enough so it is important for organisations to optimise valuable customer facing time and get deeper into the sales process in a single visit. Being better prepared with the relevant data can ultimately boost the competitive advantage and can help win more business faster. This survey bolsters that fact that there is an imperative for organisations in the UK, no matter what industry, to leverage new and existing IT investment, to take advantage of the latest developments in mobile technology and to deliver superior customer service.” said Carlile.

About CDC Software
CDC Software, The Customer-Driven Company, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Software’s product suite includes the Pivotal CRM (customer relationship management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Ross ERP (enterprise resource planning) and SCM (supply chain management), MVI real-time performance management, IMI warehouse management and order management, Platinum China HR (human resource) and business analytics solutions.



These industry-specific solutions are used by more than 5,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation (NASDAQ: CHINA) and is ranked number 18 on the Manufacturing Business Technology 2006 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.

About CDC Corporation
The CDC family of companies includes CDC Software focused on enterprise software applications and services, CDC Mobile focused on mobile applications, CDC Games focused on online games, and China.com focused on portals for the greater China markets. For more information about CDC Corporation (NASDAQ: CHINA), please visit www.cdccorporation.net.

Forward Looking Statements
This press release includes “forward-looking statements” within the meaning of the United States Private Securities Litigation Reform Act of 1995, and includes statements relating to the ability of the use of Pivotal CRM to increase visibility of operational performance, streamline processes, capitalise on market opportunity, manage growth and improve margins. These statements are based on management’s current expectations and are subject to risks and uncertainties and changes in circumstances. There are important factors that could cause actual results to differ materially from those anticipated in the forward looking statements including, among others: the conditions of the aviation industry; the continued ability of Pivotal to address industry-specific requirements; demand for and market acceptance of new and existing enterprise software and services; development of new functionalities which would allow customers to compete more effectively and changes in the type of information required to compete in the industry. Further information on risks or other factors that could cause results to differ are detailed in filings or submissions with the United States Securities and Exchange Commission made by our parent, CDC Corporation, including its Annual Report for the year ended December 31, 2005 on Form 20-F filed on June 21, 2006. All forward-looking statements included in this press release are based upon information available to management as of the date of the press release, and you are cautioned not to place undue reliance on any forward looking statements which speak only as of the date of this press release. The company assumes no obligation to update or alter the forward looking statements whether as a result of new information, future events or otherwise.

Ends



Jude Barnes
Citigate Dewe Rogerson
7 Albion Place
Northampton
NN1 1UD
Northampton office: (0)1604 232223
London office: (0)20 7282 8000
www.citigatedr.co.uk

LEAVE A REPLY

Please enter your comment!
Please enter your name here