Mindshare Announces Winners of 2012 Mindshare Service Awards

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Awards Recognize Excellence in Applying Customer and Employee Feedback

SALT LAKE CITY (October 17, 2012) ­ Mindshare Technologies, a leader in
Voice of the Customer (VoC) technologies, today announced the winners of its
2012 Mindshare Service Awards, honoring companies that show excellence in
applying customer and employee feedback across several categories of
customer experience improvement.

The Mindshare Service Awards were formally presented to winners at
Mindshare¹s annual Best Practices Conference in Park City, Utah. The winners
include:

Rookie of the Year
AMF
Biscuitville
Culver¹s

Most Engaged ­ Executive Level
Costa Vida
National Bakery/Cafe Restaurant

Most Engaged ­ Location Level
Levy Restaurants
Jason¹s Deli

Most Engaged ­ Employee Satisfaction
Shari¹s

Most Consistent Customer Experience Delivery Sizzler

Best Use Case – Text Analytics
Arby¹s

Innovative Application of VOC Program
Asurion
N.E.W.

Greatest Improvement Using Customer Feedback Papa Murphy¹s Pizza Taco Bueno

Driving Change with a VOC Program
IHOP
Footlocker

Best Incorporation of EFM Principles
National Telecommunications Company
RaceTrac

³Each of these companies has recognized the importance of supporting
customer and employee feedback, and has implemented programs or initiatives
that have utilized that feedback to improve operations,² said Lonnie Mayne,
CXO at Mindshare. ³We are thrilled that there were so many stellar examples
of focusing on the customer. Mindshare will continue to develop solutions to
help companies like these drive operational excellence through optimal
feedback management.²

About Mindshare Technologies

Mindshare drives operational improvement. Using Mindshare, companies improve
operational excellence, foster consumer satisfaction, build customer
loyalty, and support employee retention. Our industry experts guide clients
in building comprehensive enterprise feedback management (EFM) solutions.
Mindshare’s proprietary survey technology captures the voice of the customer
in real-time and immediately transforms it into actionable intelligence
through powerful and incisive reporting. Mindshare serves more than 25
different industries including travel, hospitality, restaurant, financial,
salon, automotive, and retail. For information, visit
www.mshare.net.

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