This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.
Even when you have an existing or warm relationship with the recipient of your next email, it’s easy to get lost in the shuffle. We got inundated daily, and it’s just easier to hit the delete key quickly when you feel overwhelmed or can’t quickly tell that the email offers something of value.
A great subject line can drive an open, but what new tricks can you try to increase differentiation and clicks? How about trying an animated GIF?
I really like what Cinegif is doing. They have a library of great, existing animated GIFs and can turn any video or photo sequence of your own into a custom animated GIF as well.
Definitely worth testing in a future email campaign or blog post.
Here are some additional examples of well-executed animated GIFs recently.
