LinkedIn has matured since I joined in 2005, two years after this social network for business professionals was launched. It’s added many new features – like company pages – and there are now 1.2 Groups, or communities of members with shared interests who can exchange ideas and join discussions.
Now LinkedIn is about to launch two new features for company pages — Targeted Updates and Follower Statistics. While these new features are not yet available to everyone, HubSpot got the inside scoop directly from LinkedIn.
Soon, companies will be able to target status updates on their company pages to specific followers with content relevant to them. Followers can also be segmented by company size, industry, job function, seniority and geography.
Follower Statistics provides insights about follower demographics, engagement levels, update impressions, total following, recent followers, and number of new followers month-to-month.
Here is a video from LinkedIn about Targeted Updates.
My LinkedIn Archive
I’ve written several “how-to”posts about LinkedIn. Assuming you may have missed a few, I’ve compiled a list of the titles and links to the posts. Obviously, there are many more features — and I’ll continue to provide you with updates.
LinkedIn also has a Learning Center where you can find out more about the site’s features. You might want to go take a look.
Here are 10 posts with tips about using LinkedIn.
LinkedIn Adds New Feature to Discover People You May Know
I Was Booted Out of a LinkedIn Group (Don’t Worry, I’m Back)
LinkedIn Enables Message Updates on Company Pages
Generate Live Leads Through LinkedIn
How LinkedIn Changed the Way I Do Business
Are you Guilty of Using Clichés on LinkedIn?
Should You Be a LinkedIn LION?
LinkedIn Sneaks Into Town With StumbleUpon
How to Insert the Name of Your Website into Your LinkedIn Profile
How to Write a LinkedIn Invitation
Please leave a comment below if you’d like to add other LinkedIn features you’ve found useful, or tips to make the LinkedIn experience more valuable to business professionals.
