Lattice not Ladders – You Have No Boss at W.L. Gore

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Leaders Should Be Chosen By Those Who Follow Them

#46 in the Green Goldfish ProjectW.L. Gore

wl gore lattice green goldfish


Taken from an article in Fast Company:

A visionary corporation, Gore is built from a blueprint that its founder refers to as a “lattice” (as opposed to a “ladder”). There is no visible hierarchy at Gore — and no job titles. In fact, there are no bosses. Instead, there are leaders who achieve their positions by gaining followers. Business goals are established by consensus.

Gore’s internal “structure” was put into place in 1958 by cofounder Bill Gore, an ex-DuPont exec who believed that leaders should be chosen by the people who follow them.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here an insightful post by Gary Hamel in WSJ and a great corporate video by Gore:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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