JTBD Maturity Framework Comparison Matrix


Share on LinkedIn

I’ve taken another stab at this. Not totally different; but some re-wording and re-prioritization based on my observations of the fast-following crowd in Jobs-to-be-Done (not really so fast, quite lagging actually).

Keep something in mind as you read this. This is not about marketing; it’s about understanding customer needs for the purpose of innovating. That could be in product development, other consulting services, marketing, training, whatever. The key is a complete and final framework that can ensure an entire organization is firing on all cylinders in an integrated fashion.

I’ve also compared the “Switch” version of JTBD to Outcome-driven Innovation. There is a clear contrast. We are used to following personality-driven concepts because we can point to the personality when we can’t explain the concept. It’s critical that we understand and can explain the concept in a systems-thinking world.

JTBD Framework Maturity Comparison Matrix

JTBD Maturity Framework Comparison Matrix was originally published in Customer-Centric Innovation on Medium, where people are continuing the conversation by highlighting and responding to this story.

Free Trial: NPS® Software

Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.


Please enter your comment!
Please enter your name here