Jacada Announces Executive Advisory Board

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Contact center and customer service experts bring industry intelligence and success strategies to roundtable forum

ATLANTA€” November 29, 2006 €” Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today announced the formation of its Executive Advisory Board, a panel of experts and industry leaders focused on today’s contact center and customer service operations.

The Jacada Executive Advisory Board was created to assemble experts from a variety of vertical industries to share industry insights and strategic initiatives that are shaping operations across the globe. Board members serve a one-year term and meet twice annually for discussions hosted and moderated by Jacada executives.

The 2006 Jacada Executive Advisory Board is composed of executives from Affiliated Computer Services, Inc. (ACS); Alliance Data; Datapoint UK; The Hartford Financial Services Group, Inc.; RCI Global Vacation Network; Purdue University; Qwest Communications; and West Corporation.



“These executives have devoted a significant portion of their careers to the ever-transforming contact center industry and Jacada is fortunate to be able to collaborate with them,” remarked Paul O’Callaghan, president of Jacada. “Market momentum for Jacada process optimization and unified desktop solutions are garnering substantial focus today. As demand for our solutions continues to grow, we are looking to these experts to help us shape our product direction and help us maintain our leadership position through innovation-driven technology.”

About Jacada

Jacada is a leading provider of customer service unified desktop and process optimization solutions. The company’s solutions help customers rapidly simplify and improve high-value business processes without the need for long and expensive systems replacement projects.

Jacada provides two award-winning solutions that have been proven to make a significant impact on customer service efficiency and effectiveness. Jacada WorkSpace is a unified desktop that incorporates all critical functions required by the contact center agent to successfully complete customer interactions. Jacada Fusion is a process optimization solution that leverages patented technology to enable customer service centers to improve customer satisfaction and increase revenues by providing customer service representatives with more time for customer care and revenue-generating activities.

Jacada has over 1200 customers worldwide including many Fortune 1000 corporations and government organizations. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com or at 1-800-773-9574

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to future financial results and plans for future business development activities, and are prospective. These statements include all statements that are not statements of historical fact and consists of those regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company’s financing plans; (ii) trends affecting the Company’s financial condition or results of operations; and (iii) the Company’s growth strategy and operating strategy (including the development of its products and services). The words “may,” “could,” “would,” “will,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. The Company cannot assess the impact of or the extent to which any single factor or risk, or combination of them, may cause. For a more complete discussion of risk factors, please see the Company’s Form 20-F and other Statements filed with the Securities and Exchange Commission.

Jacada is a trademark of Jacada Ltd. All other brands or product names are trademarks of their respective owners.

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Jacada Contacts:



Paul Sewell
770-352-1310 ext 383
[email protected]

and

Carl Nelson
NEI Communications
781-929-9095
[email protected]

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