We can learn a couple of things from this graph. First, the interest in Big Data continues to grow since its first measurable growth appeared in early 2011. Still, the number of searches for the respective terms clearly shows that Web 2.0 and cloud computing received more searches than Big Data. While we don’t know if interest in Big Data will continue to grow, Google Trends, in fact, predicts very a very slow growth rate for Big Data through the end of 2015.
Second, the growth rates of Web 2.0 and cloud computing are faster compared to the growth rate of Big Data, showing that public interest grew more quickly for those terms than for Big Data. Interest in Web 2.0 reached its maximum in a little over 2 years since its initial ascent. Interest in cloud computing reached its peak in about 3.5 years. Interest in Big Data has been growing steadily for over 3.7 years.
One thing of interest. For these three technology terms, the growth of the two latter technology terms started at the peak of the previous term. As one technology becomes commonplace, another takes its place.
So, is Big Data the most hyped technology ever? No.