March 8 is celebrated as International Women’s Day around the world. This special day helps to focus on issues such as gender equality and women’s empowerment. Thousands of organizations in the USA eagerly associate with International Women’s Day by organizing contests and events. It’s the perfect way to show appreciation for female employees and customers!
At Promo Direct, a lot of customers approach us with requests for giveaways targeting women. We always suggest that they use International Women’s Day to highlight their brand.
Here are some ideas to help you launch a marketing campaign for International Women’s Day:
1. Have a Family Day at the office
Ask employees (both male and female) to bring an important female family member to the office. This person could either be a mother, grandmother, sister or daughter. This initiative will help your business gain quality goodwill among employees while gaining their trust as well.
2. Highlight female employees on social media
Launch a photography campaign to highlight women employees in your office. Take creative pictures of female staff members and showcase the roles they play in your organization. Take as many pictures as you can.
Share these pictures on your social media profiles to highlight your company as a friendly place for women. This showcases your company in a completely new light.
3. Launch discounts for women
Offer special discounts targeting women on International Women’s Day. Give publicity to these discounts well in advance so that customers are aware and ready to take advantage of them. These discounts will win your business a new set of customers, especially if your products/services appeal to them.
4. Invest in giveaways
Pink-themed giveaways are an intelligent investment option. You could place an order for pink-colored pens, bags or beauty care products. Distribute these giveaways among female employees and customers to win their hearts! These products will help to gain better brand visibility at trade shows and community events. Click here to visit our extensive range of promotional items for women.
5. Associate your brand with a local cause
Sponsor a social awareness campaign that targets women. For example, there is a need to spread awareness about diseases such as breast and cervical cancer. You stand to gain a lot of goodwill by associating your brand with these campaigns.
6. Launch an email marketing campaign
Send out emails that celebrate International Women’s Day. Showcase how important the occasion is for your business. The email can include details about offers and events lined up for International Women’s Day. Recipients are likely to respond positively to your emails, especially if they are informative without sounding too aggressive.
We also recommend you see & share the most inspiring 8 women entrepreneurs in the USA infographic to provide employees with the necessary motivation to seek greater heights and success.
All the best!