Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing.
In this intriguing infographic by Marketo, we are reminded of the significance of organizing email-marketing campaigns. Compared to their counterparts, did you know that companies with the most successful email marketing campaigns tend to spend a longer amount of time strategizing?
As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns:
The Importance of Testing
It is imperative to test all components of a marketing email. The following are the types of email components marketers should test, and the percentage of email marketers who presently test these components:
- Subject line (72%)
- Content (61%)
- Call to action (50%)
- Day the email is sent (46%)
- Time of day the email is being sent (39%)
- Personalization (34%)
- Landing page (32%)
- Audience (30%)
- “From” component (26%)
- Images/Mobile design (15%)
When Should You Send An Email?
According to the infographic, the best time to send marketing emails is during work hours. The infographic highlights an intriguing bar chart; here, you will notice that emails tend to be opened between 10am and 12pm.
Marketing Tip: Once you settle on an email-marketing schedule, it is important to adhere to this schedule.
Why You Need To Consider Mobile Design
Marketo reports that 75% of smartphone users feel inclined to delete emails that cannot be read properly on their phones. If you refer to the infographic’s line graph, you will notice how the amount of emails opened via mobile devices has greatly increased between 2010 and 2013. Meanwhile, the amount of emails opened using PCs has drastically declined.
Click on the following image to view the full infographic. Which email marketing statistic or fact is significant to you and why? I’m looking forward to your response in the comment box below.
