Your business engages with social media on a daily basis. But are you personally engaging?
If not, you should be. 82% of people are more likely to trust a company with a CEO that has an active social media presence.
Of course, that’s only true if you’re saying things that aren’t alienating your audience. This infographic, created by The Borenstein Group, illuminates four key strategies for social media postings by CEOs. Let’s take a look.
1. Post with an agenda. By staying on-message and posting information that is relevant to your audience and topical to your business, you maximize the value you’re offering to your likely readers and reducing the probability of making a misstep.
2. It’s ok to say nothing. If you can’t come up with anything that fits your message or your brand, then don’t say anything. Just posting to be visible can lead you astray quickly and can hurt your brand.
3. Don’t force it. If social media doesn’t fit your ultimate strategy, then don’t shoehorn it in just because the cool kids are doing it. Do what you do best. If social media can play a role in that, then embrace it. If not, then don’t sweat it.
4. Personal is the new corporate. For better or worse, you will be forever associated with your company in the eyes of social media. Be sure you align your postings on your personal accounts with your corporate interests. Don’t do anything that could be taken out of context or misconstrued.
There’s a lot of potential with social media, but it’s also fraught with risk if handled poorly or unprofessionally. Understand your message, communicate it forthrightly when the time comes, and don’t feel pressured to get involved until you’re ready and you can add value to your brand. Follow these guidelines, and you’ll be a true social media CEO.
