How to Close More Sales Without More Selling: Inside Scoop with Sharon Drew Morgen

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Bob Thompson interviews Sharon Drew Morgen, creator of the Buying Facilitation® Method, about her new book, Dirty Little Secrets: Why Buyers Can’t Buy and Seller Can’t Sell, and What YOU Can Do About It!.

Topics include:

  • Why focusing on a “solution” limits sales success
  • Facilitating the buying process vs. consultative selling
  • Coaching the buyer through their own change issues
  • Biggest challenge in getting sales professionals to adopt this method


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