“Your most unhappy customers are your greatest source of learning” – Bill Gates
But…. how do you learn from your customers if you’re not willing to lend your ears to what they are saying? This is the whole point of prioritizing customer feedback and creating a ‘Voice of the Customer’ (VoC) strategy.
And in the infographic below, we take a look at how companies, irrespective of size and scale, can implement an effective Voice of the Customer program to arrive at deeper customer insight.