An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability. Without systematic testing, sometimes it’s tough to know precisely what causes one campaign to succeed and another to fail miserably.
Fortunately, your odds of email success just improved significantly. Check out the infographic below to discover 29 proven tips, techniques, and strategies for better B2B email performance, adapted from this earlier post. Click on the infographic to view full size.