When you hear about advertising and promotion, one of the things that usually comes into your mind is the huge amount of money that you have to invest for it. But that is not always the case. Today, you can develop different inexpensive marketing strategies that can boost your revenues.
If you dig enough on the internet, you will find many inexpensive marketing ideas for small businesses. Many of them are under direct marketing, which is one type of advertising. This is where brands and businesses directly interact with their consumers through a different medium. This channels can include social media interactions, email, website, fliers, catalogs, letters, and ads on newspapers, TV, and magazines.
Also known as direct response marketing, this method can bring you great rewards. Here are some ways of how you can maximize this marketing strategy.
1. Put out good and timely content
Whether it is through social media, blogs, or videos, you should always put out great content that will attract not only your existing consumers but your target market as well. A great example of a good content is an instructional video.
Every consumer will appreciate if you will give them usable content. A content that will teach them things is always a plus. Another example is an infographic. Just like instructional videos, the infographic is a great way to teach or share information about your products and services.
If you think that you’re running out of content, you can recycle or reuse and repurpose the old and outdated posts on your platform that has brought in significant traffic. If you think you have great content that is timely this month, you can rewrite it to match the current date. You can also re-share your top contents so that your new followers will see it too.
2. Be active on social media
Facebook is a great way to market your brand! You can post anything and interact with your customers. Just like it, Twitter, Instagram, Pinterest, and Google + are great social media platforms too. Another one is Reddit, which is completely free, wherein you just have to have creative content to post and find the right niche or subreddit for your business and brand.
Interacting with your long-time customers and the new ones can be very beneficial especially if your replies are timely and helpful. Another social media that you can utilize is LinkedIn. Finding partners, co-managers, and other businesses that you can mutually benefit can greatly help your business.
Your brand can also hold online contests with enticing like discounts, freebies, or a simple buy 1 take 1. Contests can range from quizzes to posting their own photos and sharing their own stories. It depends on the nature of your business.
3. Engage in email marketing
Email marketing isn’t something to snob. It is very helpful and free! ROI is bigger in email marketing than any other type of promotions. Maximizing your email list and sending great content to people who subscribed to it can largely benefit your company.
4. Develop a customer referral program
Another inexpensive marketing idea for small businesses is this one. A happy and satisfied customer can be very convincing marketers. Not only they will deliver a positive message to other people but they will most likely convert other people into customers too.
You don’t need to give them big rewards for referring a new customer. A simple discount or upgrade of their service would do. They will surely be more loyal to your brand.
5. Leverage guerilla marketing
Last but not least is guerilla marketing. This type of marketing is the unconventional way. You may need to shell out some money for this one but not as much as TV or magazine advertisements.
If you believe that you need help in implementing those strategies, you can also have a direct response marketing support. The choice is yours if you want to hire in-house employees or to outsource to a third-party company.
Unlike the yesteryears, advertising today is easier. You don’t need expensive tools for it nor pay millions to actors and actresses to do a TV commercial. As long as you are being resourceful, you can make your business grow. Let your creativity take and guide you towards the highway of success!