Since its release in October 2010 Instagram has become one of the most powerful social platforms, figures show that In December 2016 the photo sharing app had over 600 million active monthly users. This just goes to prove that Instagram is a very serious player gaining 100 million active users between June and December.
The question is how can you use Instagram to its full potential and speak to hundreds if not millions of users from around the world? This article will give you all the best tips and tricks to a well presented and popular Instagram page.
The presentation is very important when it comes to social media as this could be the only snapshot of your business the follower/viewer will see. Make sure you have set up your profile properly (using a professional E-Mail, your real name is possible). Try to pick a Username which will catch the viewer’s eye and force them to look deeper into your page. Also, make sure your description is interesting and well written; don’t forget to add in your website URL, not only does it look more professional but it also a good method of self-advertisement.
How do you gain more followers which become your customers on Instagram without paying for advertisement? This question is asked hundreds of times a day but there is no simple answer. Below are some of what we’ve found are the best ways of gaining followers, likes and increasing your reach on Instagram.
Unique & Intriguing Photos
Post vibrant/unique photos. Whilst scrolling down Instagram it can become boring and dull with people posting quotes, selfies etc. Have you ever noticed that generally lighter pictures with bright colors seem to gain more likes etc, this is because they stand out! The best and easiest way to gain followers and customers on Instagram in to post interesting and eye-catching photos.
If somebody is interested enough to stop and look through your page it is very likely they will decide to follow you or at least leave a like or two. You can use image search tools like Mulpix, Websta, Gramfeed etc to check the photos of instagram profiles of your competitor as well as most popular brands in your industry. It will help you to understand interest of your potential customers.
A captivating caption could also interest the reader but remember although there is a 2200 character limit on an Instagram post it probably isn’t the best idea to reach that limit as it would be a pain for the reader, However it is important to make sure the first 3 lines of your caption make the reader want to continue reading as that’s all they’ll see at first.
Adding Location and/or hashtags. If you’re always on the go, visiting different places make sure you utilize the location setting on Instagram; this means that every time somebody searches that location on their app your picture will come up. Although this may take some time you could definitely target a local audience as well as any visitors.
Hashtags are another way to reach a larger audience on Instagram, they work in a very similar way to the location setting meaning that anytime somebody searches a Hashtag which is in your caption your picture will appear. This is an effective way of reaching a worldwide audience as well as local people.
Don’t get too excited and use hundreds of Hashtags though as that would look unprofessional around 10-20 is the recommended number.