In today’s highly competitive business environment, there’s a constant and never-ending struggle that every entrepreneur must face. Those who can adapt will survive and thrive, resulting in nearly boundless financial success and market saturation. Those who cannot see the proverbial forest through the trees, suffer a slow and inevitable death.
The struggle that exists today pits profits against the necessity for total customer satisfaction. The fact is that not everyone lives by the credo that the customer is always right. Not everyone is as concerned with customer satisfaction as others are. But it’s those who don’t relent and cave into the pursuit of profits above all else who ultimately win in this ruthless business climate.
Clearly, for anyone who is serious about “making it,” it’s imperative to realize the utter importance of rock-solid customer service. It’s not just about the customer always being right. It’s about treating your customers like you’d treat your family.
And that doesn’t happen by talking down to them or looking for any possible way to extract more money from them. It happens by truly going out of your way for them and adding enormous amounts of value to the equation.
Here are some of the key importance of customer services in the sales of goods
1. The best customer service builds trust
Now, people will only stay loyal to a company if they have very good reasons to do so. Otherwise, there are a plenty of competitors available they could choose to move to. As a result, you have to work even harder to keep customers and build their trust in your brand.
By providing the best in customer service, you will increase trust, and that could mean the difference between customer loyalty and customer who jumps ship.
2. Customer retention is less expensive than customer acquisition.
On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer. That logic on its own should highlight the importance of providing excellent customer service.
Why risk losing a customer? It’s costly enough to locate new customers in the first place, and every business should do whatever it takes to ensure they stay happy and continue doing business with them.
3. Customer service matters more than the price
In almost all studies and surveys, researchers found that a large group of consumers say that customer service is much more important than price. To get the right experience, they are willing to pay more.
4. Building brand awareness
Good customer services play a very vital role in building awareness of your brand. If you don’t already know this, then it is time to learn. Word of mouth is the most powerful ally you have on your side. What your customers say to others could make or break your business.
When you provide the best in customer service, guess what happens? People will talk about you. They will remember your brand. If they hear someone else talking that they need a specific kind of company, they are much more likely to say, “Oh, go to this place. They are great!”
5. The best customer service always appeals to the customers
Once upon a time, business was all about closing the sale. It didn’t matter how you got to that point. These days, you will need to cater to the New Customer. This is someone who expects to be treated as a person, who wants more from the experience, and who does not want to be just a number. Better customer service will ensure you are providing them with what they want.
When it comes to a business, nothing matters if you offer poor customer service. Keep these five things in mind so that you can understand just how important it really is for your own success. So, make sure you are offering the best in customer service, and enjoy the positive results.
6. Better customer service ensures that you’re more likely to retain your customers for longer
When you offer a great customer service experience, your customers are far more likely to stick around and use your business any chance the moment arises. Even when it comes to ancillary services, consumers more willing to work with a business that they’ve had a great experience with before than to find someone new. An example of good customer service can be the inheritance leads for foreclosed homes who offers effective deals to their clients and customer satisfaction is one of their major priorities.
7. Most importantly, it elongates the life of any business.
Today, only four out of every 100 businesses last through until the 10-year mark. That’s a massive 96 percent failure rate. When you ignore the needs of your customers, and you don’t focus on going out of your way for them, you’re cutting short the potential for longevity in the business. With so many obligations and responsibilities, if you’re serious about your business, you have to focus on the core – your customers. Because, without them, you have no business at all.
Recommendation
The best way to make your customers stay loyal is to be loyal with them in the first place. Some customers will be irate. Others will be full of questions. And others will just be chatty. You must know how to handle all of them and provide the same level of service every time. Improve your customer interaction and make your staff relate to the customers to give the customers a friendly comfortable experience. Whatever steps you choose to take, remember that customer satisfaction should be your first priority to help your business grow in the long-run.
