I have made an app and cannot decide the appropriate Market on which I should publish it! Yes, we have heard this plenty of times from many mobile app developers. For instance, it is far easy to make an app but it requires a lot of patience and research to make a marketing strategy for your app. Launching your mobile app in the market without any prior knowledge of marketing is like fishing in an empty pond. When we talk about the different brands, mostly the big ones have huge success rate no matter what is the quality and efficiency of their app. On the other hand, newbies whose apps are absolutely brilliant class need to strive hard to make their apps outshine in this cut-throat competitive world.
The entire league of apps doesn’t need to combat the different features but also they will have to deal with other installation challenges. In rare cases, if you are lucky enough, you will need to the level of 50 users. If we see the present day reality, a set of the top-rated apps are in their firm position and the entry of every newbie app will not affect their rating in any way.
Take an example of a booking app known as bookmyshow. Besides this app, there are still plenty of apps available in the market but still, this app has managed to stay strong despite the ongoing market competition.
So, the question is how to find your position in this competitive market world with all those great leaders. Here we go,
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1) Verify your idea tonnes of time
We have seen many cases where there is a brilliant idea according to the application developer but when it is actually implemented in reality, the story looks entirely different. Many users boast of an idea which will change the world. Like, really? With over millions of apps in the app market, you have really found something which can change the whole course of this world? Well, ponder on this question once again and you will come back to the reality.
The only way to be absolutely clear about your app is to do a lot of Research. In that research, a complete survey of the existing app market is a must. Study every app which has a high rating and finds out the extra features which you can add to set your app apart from others. Also, study some low rated apps to verify what the areas of their improvement are. Finally, when you are totally sure by your decision, you can further go for development and deployment.
2) Target the Niche Audience
Many Android app development companies are making their apps a huge success and earning huge revenues in domestic as well as in the global market. You must be willing to know their secret recipe for success. Well, one thing is quite clear that there is no sense in targeting customers of every category. If you are targeting users of every category, there is a slight chance where only 10 will buy your app from 1000 customers. On the other hand, what is more, important is to target only a given range of audience at first. Target those 100 people who will definitely become your potential customers. It will improve your chances, wherein 90 percent will buy or use your app. Also, you should optimize the marketing resources very smartly to the niche audience to make them feel better and provide a full level of satisfaction.
Name your app with the brand name, for example, if it’s specifically for a particular hotel, give it the same name. But, in case it’s a service provider like booking hotels at a cheap rate, you can choose a unique yet meaningful name to promote it. By doing this, you will be able to target a given set of audience who have a keen interest in looking at your app or even buying the app. You will see a difference as soon as you implement this and your targeted customers will become your paid customers.
3) Choose the right platform
At times, the whole effort of app developers goes in vain because they have no knowledge in choosing the correct platform to give their app a power-packed kick start. Since you have identified your target audience, the next big step is to decide which platform will suit you the most. If your app users are an Android addict, you probably know which platform to choose and the same goes for any other app.
In the present day app market, in one category, thousands of apps are available no matter what their names are. If you are coming with an idea which is already implemented in a similar app available in the market, all your efforts will go in vain. For example, Instagram is the king of photo/video sharing. If you come with a similar idea as of Instagram, there is no point users will move to your app leaving the popular Instagram app uninstalled. The only chance for this is when you offer something extremely better than what they really have. Still, the competition will be quite high.
4) Follow the Latest Trend
Making an app which has all the past technologies implemented in it is clearly not a good idea. Instead, researching will help in this strategy. The Internet is filled with different latest technologies which are in use for app making. Perform in-depth researches on the latest trend, even if you fail, keep doing the same until you find the best possible strategy to make your app bloom in your desired app market. As of now, Xamarin, Appcelerator, PhoneGap, Sencha, and RMAD are some mobile app development tools which are driving a massive amount of app market. Investing your time in such tools is called as right-thinking no matter how much time it will consume. Such apps are worth every second.
Also, pay attention to launching your app at the right time. If you hit everything at the right time, there will be no stopping of your app in the global market for sure.
As an app developer, identifying the correct market for your mobile app is essential and following the above strategies will surely give you the immense knowledge and a way by which you can outshine your app from the remaining ones.