The customer cycle doesn’t begin and end with a fantastic product. If you’re running your business properly, it’s a comprehensive service that your clients will love from start to finish.
That means amazing customer service. It means exemplary aftercare. But more than anything, it means investing in a business premises that feels the part.
The kind of premises you’re looking for will depend on the wares you’re selling. But there are a number of hard and fast rules that apply to all businesses when they’re looking for a business to let.
To give you a helping hand, we’ve compiled some great tips on how you can succeed when you’re hunting for the perfect property.
First impressions can be deceiving
If you’re viewing a warehouse that’s only just been vacated by the previous tenant, it might look a little worse for wear. Industrial spaces in particular might look tatty, with burn marks and oil from the hard work performed on-site.
Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.
But that doesn’t mean that the property has to stay this way. Letting agency Town Door recently wrote an article outlining the process of renovating a property before a new tenant moves in.
“We’ll provide older units with a fresh lick of paint,” they wrote, “a deep clean and make all necessary repairs to ensure you walk into a building that’s as good as new. It’s yet another example of our continued commitment to customer service.”
Theirs is just one example of many, so remember to ask your letting agency about repairs before you make your final decision.
Location is key
Every business trying to find the perfect balance between location and price. You need a property that’s in a great area for customers, but that won’t break your bank balance.
Finding the perfect balance, then, will take extensive research. If you already know the demographic of your audience, we recommend finding where they live and taking things from there.
Understand the competition
You’ve found the ideal location, but have you considered your competitors?
For all you know, there could be an incredibly similar place of business just around the corner.
If the competition is nearby, it could be worth considering moving a few blocks away to avoid having your toes stepped on.
Know your branding
Your premises won’t mean much unless your branding is on-point. Before opening your doors, ensure your company colours are consistent, and that you’ve implemented them in your workplace.
Does it work for your staff?
You’re not only creating a work premises to draw in customers – you also need to ensure that staff members feel comfortable, too.
Find out if your selected work premises is near any local amenities like a food shop or newsagent. If not, chances are you’ll have to supply a well-stocked vending machine to keep your staff satisfied.
Major brands like IKEA can get away with being in an obscure retail park, but your new brand probably won’t fare so well.
If you have to set up shop in the hinterlands, make sure you’re close to suitable transport links. The last thing you want is for your business to sink because no one could reach it!
So that’s our list. Do you have any suggestions that we’ve missed? Then let us know in the comments below.