The advent of mobile devices, effortless access to the internet and mobile banking, the technology is advancing towards making payments methods digital. Over a period of time, people have moved away from the traditional payment method to highly advanced techniques of like credit cards, net banking and even e-wallets.
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E-Wallets are turning out to be a boon for users at both the end – customers and traders. This is because it helps keep the track of each transaction and a wide range of discounts and cash back it offers.
Though there is a segment of users accepting and embracing this new technology, there are still some who are reluctant to it. But sooner or later there will be businesses in the lookout for mobile app development company foraying into e-wallet development to reap some advantages.
The top tips for developing e-wallet applications would have the following:
Ease of use: The basics of making payment simple should be the topmost priority when developing the e-wallet application. The UI would have the user simply entering a password or pin and then bring the device closer to payment kiosk for QR scanning. Filling up the amount required to be transferred and that’s it, the transaction will be processed just like any other credit/debit card transaction.
Lean Approach: The entire process should be lean enough to have no paper receipts or signature requirements from the user’s end. The offers, discounts or coupons must be route digitally along with the payment.
Swiftness: The digital transaction would hardly take around 3 seconds to finish the transaction, on the contrary, the bank takes hours or even days to transfer it. This is why ensuring superfast servers for a safer and faster transaction is the key to build a wallet mobile application.
Portability: Any amount of virtual money regardless doesn’t have dimensions, you can always have with you as much as you need in your small mobile phone.
Capacity: Digital space is endless, and the wallet can save all your sensitive data with no fuss.
High-level security: no matter what we think, mobile wallets are, in fact, protected by three layers of security techniques.Ensuring such a feature-rich application will have users preferring your application. And with such features, you will have to care of the following that defines the success of your e-wallet application.
High User engagement
A shoddy and unappealing UI will reduce the stickiness and ultimately withdraw users from using such an e-wallet. Any application regardless of its utility, if it fails at the user engagement levels will find it hard to survive. The competition is high in this segment and lapse of any source results in business failure.
Top-Notch Security Standards
Though e-wallet has digital currency there is some real money involved in it. And with so many transactions and confidential data being exposed, the security becomes a vital aspect for the success of e-wallet application.
The mobile wallet application should be well equipped for protecting customer’s data and privacy. Efficiently addressing the security concern will make your application hack-proof and thereby help winning credibility in the market.
Feature-Loaded
Users are becoming tech-savvy and packaging all the necessary features in the mobile wallet will only make their life easy and offer convenience. Moreover, ensuring seamless performance and making your app device agnostic will gain more acceptance amongst the users.
And when you talk of features that contribute to the successful mobile wallet application, you will be gaining the competitive edge as well.
Below is the list of few necessary features that you should consider including in the mobile wallet application.
Integrating major gateways
The more payment gateways you support thru your app, the better. When it comes to payment gateways in your app, more the merrier! Try integrating all the possible payment gateways including PayPal such that it gives more options to users to choose from.
Blending in Credit/Debit Card and Bank Account
One of the important features to make things simpler for users is to offer to add debit/credit card and bank account information. With users having multiple card choice and bank accounts, offering a secure space to store such information becomes necessary.
Money transfer from wallet to bank accounts
This is also an important feature of an E-Wallet app. It facilitates the app users to transfer money from wallet to bank account and vice versa.
Paying Utility Bills
Perhaps, the common-most feature to be found in an e-wallet mobile application. Providing lucrative payment options to users will have more people paying their utility bills using their e-wallets.
Integrating POS
Integrate the ability in the mobile wallet app that has POS systems so as to widen the use of e-wallets even for brick and mortar stores.
Enabled Tracking
Sure, this may look like an extra feature but this one is a pretty useful one for users to track their daily spending and even manage their expenses.
Other advanced features
o Cloud Integration
o Integration with Wearable devices
o Virtual card generation and integration
o Data management
Concluding Thoughts…
With people preferring mobile-app payment methods for all sorts of the transaction, the future of E-wallet looks bright. This is true as even e-commerce business depends a lot on such a mechanism to lure customers for amplified purchases.
This will have people accepting and using E-Wallets for a range of transactions like paying bills, online/offline shopping, and even transferring money to another person.
All these are possible as E-Wallets offer an opportunity to users for performing multiple transactions in a highly secured manner while still being user-friendly. The use of such mobile wallet payment is not only restricted to retail and eCommerce business but there many ways through which B2B and B2C businesses to can leverage its offerings.
