New business owners often struggle to build an initial following. Consumers are bombarded with ads continuously throughout the day. Social media, television, and the streets and highways are filled to the brim with companies looking for new customers.
If you just started your first business, you’re likely feeling overwhelmed and anxious. How do you break through all of the noise and reach your target audience? How can you keep consumers engaged when they first land on your website?
The answer is easier than you might imagine. You have to learn to build trust with your audience. We are going to look at several ways you can start weaving a tighter bond with consumers when they land on your website.
Build Social Proof
Social proof is one of the best ways to build trust with a consumer base when you’re a new business. In essence, social proof is a psychological phenomenon where people are likely to make a buying decision based on the choices someone else made.
The easiest way to think of this concept is to imagine if your friend told you about a new product they purchased. Your friend raves about how it’s the best thing they have bought in the past decade. You’re sold. Now you go and buy that product based on your friend’s suggestion.
There are various ways to build social proof on your website and social media profile. For starters, if someone leaves you a positive comment on social media, make sure you share it and leave a small note. This action shows new followers that other customers are satisfied with your product, which makes you trustworthy.
You can also take your current sales and turn them into social proof on your website with TrustPulse. You’ve likely encountered this form of social proof at some point. Have you ever browsed a site, only to notice a small popup in the corner that shows when someone buys a product and where they are from? If so, you’ve experienced a business trying to build trust with their audience.
Make Contacting Your Business Easy
If you want people to trust your business, you need to make it simple for them to contact you. We’ve all had an online purchase go wrong, only to find the company’s support number impossible to locate. This frustrating situation happens more often than you’d imagine.
Set up multiple lines of communication for consumers day one. Encourage followers to message you on social media if they need anything. Build a WordPress contact form so customers can send you a message if they would rather talk to someone through email. You could also consider setting up chatbots to help consumers solve issues without intervention from your team. As long as the customers can contact your company and get a response, you’re in good shape.
Before you start looking for the best live chat software, stop to think about how you want to handle the customer service side of communication. Would you prefer to have an in-house team, which offers more flexibility? You could consider outsourcing your customer service to another business if there are other aspects of your business that need your attention. The takeaway here is you need to have someone available, in-house or outsourced, to talk to consumers if you want to build trust.
Finally, you have to stay consistent when trying to build trust with your audience. In other words, develop a schedule and stick to it. If you tell your audience that your blog will have three new posts a week, make sure they are there. Do you usually update your Twitter at a specific time? Keep that schedule every day. You can use software to schedule your tweets, and most content management systems allow you to schedule posts.
When you’re not consistent, people do not view you as trustworthy. Would you trust a friend that promised they would come over to hang out but only showed up two out of ten times? Probably not.
Similar to personal relationships, business relationships need a solid foundation built on trust. When consumers trust you, you’ll get subscribers, sales, and popularity gradually over time. As more people learn and buy from your company, the bigger your reputation. Before long, you’ll have a loyal following of consumers eagerly awaiting your next big product or announcement.