The internet can be a never-ending goldmine for your business.
However, you can only extract that sweet, precious revenue if you have the right tools and the knowledge on how to use them.
These days, it’s not so easy to be an internet entrepreneur.
There are over 1.5 billion websites on the internet.
Unfortunately, this means that the old adage of “Build it and they will come” means absolutely nothing on the internet.
It’s more like – “Build it and if you’re lucky – some bots might crawl by.”
In order for a website to become a powerhouse of traffic and conversion potential – it requires constant upkeep, strong SEO, smart marketing, and offer something that users actually find appealing in some form.
There are a few steps required to create a high conversion website:
1) Build a website
2) Drive traffic to it
3) Conversion Rate Optimization
In this article – we will run through each step and give some recommendations on important elements and tools to help you succeed.
First – You Need A Website!
Ok – I know this is obvious!
However, it can be over-emphasized at how important a solid website is for driving successful sales and growth for a business.
A few years ago, building a website might have seemed like an impossible task to many people, but it’s actually quite achievable to build a decent website these days with minimal technical skills.
At the most basic level, here’s what you need:
– A domain name (ie. www.your-website.com)
– Web hosting
– A website builder
It’s a fairly simple process to register a domain name and purchase web hosting, but it gets a little more complicated when it comes to actually building the website.
That said, there are a few services that make this way easier.
WordPress comes with a ton of pre-loaded templates and it is one of the most common tools on the internet for building a website.
There are even some really cool (and free!) resources like LaunchParty that walk you through the basics of using WordPress to build a fully functional website.
Next – You Need An Audience!
A website is only ever as good as its visitors.
You cannot create anything in isolation. You need to drive traffic to your website if you want anything to happen.
Your conversion point could be a ton of different exit points from purchasing a product to signing up to a newsletter to downloading an ebook, but whatever desired action you want someone to take – you need to have a volume of traffic to make that happen.
By no means is this an easy task.
There are tons of different channels and levers that you will need to pull consistently before you have a real audience visiting your site!
Here are a few ways to get started:
– Social Media
– Content Marketing
– PR/Guest Posting
– Paid Ads
– Strategic Partnerships
Then – Focus On Conversion Rate Optimization!
Even the best laid plans can change!
Visitors to a website won’t always take the desired action that you had intended.
This is where conversion rate optimization comes into the mix.
“Conversion rate optimization (CRO) is the process of enabling people to take an action when they visit a website. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.”
The key to do this successfully is to carefully analyze the behaviour of your visitors and obsessively watch the rate at which they take the desired action.
This is by no means an easy task.
It requires business owners to be closely in touch with their audience and to ‘put themselves in the client’s shoes’.
What do your customers crave?
What do they respond to?
How educated about your services/products do they need to be before they choose to reach out?
If you don’t know the answer to these types of questions – then it’s time to do research.
Watch the pages that your visitors visit. Check how long they spend on your website and where they gravitate towards.
There are tons of great CRO tools that will give you super valuable insight for making the right adjustments towards your goals.