How To Build A Customer-Centric Culture Through Employee Appreciation (10 Tips)

0
260

Share on LinkedIn

Employee Appreciation and DoingCXRight
Source: Adobe
It’s no secret that happy employees yield better business results. There’s a lot of research indicating customer satisfaction and loyalty rises when employees enjoy their jobs and workplace. They go hand-in-hand. As leadership expert Simon Sinek says, “Customers will never love a company until the employees love it first. I agree, and also know that creating a great company culture does not happen automatically or overnight. It requires intentional design and ongoing focus. As Thanksgiving approaches, take time out to show gratitude at work (not just in your personal life). Walk the talk and keep the momentum going.  

 

10 Authentic Ways To Thank Employees:

  1. Send hand-written thank-you notes. Recognize employees for delighting customers.
  2. Send newsletters to each department. Personalize messages. No “cookie-cutter” approach.
  3. Invite teams to an Executive meal based on NPS scores and positive customer feedback.
  4. Publicize awesome work. Brag about individuals & teams on the company website.
  5. Enable people to recognize each other. Gamify experiences. Tie prizes to customer value.
  6. Send cake and balloons to top-performing sales offices and those with Y/Y improvements.
  7. Buy lunch for people resolving customer issues daily i.e. call center reps.  
  8. Create a CEO video message thanking employees for creating customer promoters.
  9. Offer a bonus or day off to those who routinely demonstrate customer excellence.
  10. Feed employees and show up. My employer, Schindler Elevator Corporation, demonstrated this perfectly. Company Executives literally served happiness at employee Thanksgiving lunch in the cafeteria. (See my Linkedin for photos)

Culture Starts With You! Appreciate Employees At All Levels

“69% of employees work harder when they feel appreciated. 79% feel motivated when recognized.” (Work.com). See more statistics in the infographic below. Given the facts, why don’t Executives and Managers thank their employees more frequently? One study reveals that “51% of workers are recognized once a quarter.” I’ve been in organizations where it’s more like once per year. I’m challenging everyone to change that. Culture starts at the top but requires bottom-up actions too.

Doing CX Right Reminders:

  • Small acts of kindness go a long way. “People may forget what you said or did, but never forget how you made them feel.” Maya Angelou
  • Employees are your heroes. If they don’t feel important, your customers will feel it.
  • Don’t wait for formal end of year reviews. If you’re not appreciating employees throughout the year, your competitors will. They’re searching for great talent.
  • Don’t overthink it. Thank employees everywhere i.e. meetings, cafeteria, parking lot.
  • Be empathetic and sincere. Employees know when managers are “checking a box.”
  • Get more ideas from my other article: 14 Ways To Celebrate CX Day
Employee Satisfaction and DoingCXRight
Source: Ashley Johnson

 

Appreciating Employees and Why It Matters
Source: Salesforce
Stacy Sherman
Professional speaker, author, and customer experience practitioner. Specializes in helping brand leaders double their income from existing customers. Stacy has coached and delivered hundreds of speeches and workshops based on her Heart & Science™ model that consistently produces tangible results and brand distinction. Recognized repeatedly as a Top 30 Global Guru and a Top 25 CX Thought Leader by ICMI, Stacy is also a W3 award recipient for her DoingCX Right podcast. Her latest insights are offered through a LinkedIn Learning course, with an upcoming book on Customer Journey Management

ADD YOUR COMMENT

Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here