Coupons are an awesome way to actually generate more customers and grow your business. However, the truth is that a lot of businesses just roll them out without necessarily knowing ow to make use of the. Whether stackable coupons or manufacturer coupons, there are certain tips that you need to follow in order to actually make them work for you and to get the desired results. This s what we’ll be opening you up to.
Don’t forget the toll on your business
It is important that you ensure that whatever the rates of your coupons, your business will be able to bear the financial implications of the discounts they are offering. Discounts make for cheaper purchases and are actually consumed by customers a lot. However, in the case that a lot of customers actually get these coupons, it is important that you ensure that this doesn’t affect your business. To make sure of that, get an estimate on how much money you stand to lose in total and before you put them out and ensure that at the end of the day, you won’t be biting off more than you can chew.
Coupon Expiration Dates
It is important that you give each coupon you have an expiration date. Also, although there are actually a few practical uses for coupons that have really long expiration days, it is most likely that customers will tuck coupons away for rainy days. The only way to make sure that they use your coupons more often is if the expiration dates are short.
Make sure to leave a clear expiration date. This s because customers who are fond of missing tiny or poorly placed expiration dates and who eventually find that fact out when they decide to make use of them might just as well walk out of your store without you making the sale. When they can see the expiration dates and are conscious of it, they’ll have it in mind to come and use these coupons.
Design Tips for Coupons
In general, your coupons should be of incredibly easy designs. All that is needed is a color make sure not to have too many conflicting color schemes. Also, make sure your coupon as have at least one image.Simplicity is very important when it comes to coupons as it ensures that the coupon catches the eye.
If you’re offering a coupon for a service, then you’re free to show an image of a happy customer. This is because potential customers are more likely to respond to images of people rather than to generic images.
Take this example; if you’ve got a cleaning service that caters to homes, then you might want to put in a picture of a family in a clean living room rather than that of a vacuum cleaner.
Text Included on Coupons
It is also essential that you don’t overdo images on coupons. Remember that text is also equally important. Include important details such as your location, service hours, your contact details, or even a website (if you’ve got one, that is) so that customers can easily get a hold of you when they need to.
If your company location is hard to find, then you might want to throw in a little map of the area to help with navigation.
Also, make sure to be clear if there are any restrictions on your coupon. Don’t try to trick the customer so that they come on days when the coupon will be invalid with the hope that they’ll just pay for your service or product in cash instead. The more honesty you show on coupons,the more customers will be able to trust your business.
When choosing the color and size of the text font, always have your market in mind. It is most likely that senior citizen will have issues with sight. Also, most men re color blind, so if you’re looking to attract men, be careful about the color of the text font.