Gone are the days when succeeding in business was solely based on how well your product/services are. We are now approaching the time where how well you can present your business in front of your potential as well as existing customers determine your success!
This is what a website does, it works as the face of an organization and aims at bringing the best about the business in front of the target audience. With the competition soaring higher and higher, no web development company is leaving any stone unturned to engage the customers.
Everything that is put on display on a website is for the audience to see. Therefore, the development of the website should be user-oriented. In this blog, we have covered the various aspects that you should keep in mind to make your website more user-friendly.
Tips to make your Website more User-friendly
Developing a website that satisfies the needs of the users is a very complex task, given how varied and dynamic the needs of customers are! Even still, there are some tips that you can follow to make your website more user-friendly.
- Make it visually appealing
- The correct placement of the logo
- A responsive website is always better
- Provide necessary contact details
- Keep the content curt
- Availability of the Search feature
- Keep the look simple
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Make it visually appealing:
All the elements on a website tend to become secondary, it is the visual content that holds the primary significance. It has a major say in deciding the success or failure of the site. Make sure that your website is attractive so that it appeals to your users.
The elements that would enhance your visual appeal are various. Some of them are the colour and contrast that you choose or the fonts that you are using. The users don’t pay attention to them directly. But on a subconscious level, they are forming an opinion about your website in the users’ mind.
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The correct placement of logo:
When a user interacts with your brand, chances are that the first thing they will retain about your brand is your logo. That is the easiest element and moreover, it defines your whole organization!
Hence, the placement of the logo should be in a place where the eyes of the customers instantly reach first. That is the top left side of the page, and that is where you should place the logo!
If the users are not able to locate your logo, they might not even identify you (unless you are a very established brand) and feel that they have come to the wrong place!
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A responsive website is always better:
In the most basic terms, make your website compatible with multiple platforms. The world is becoming more and more digital by the hour. On an average, more than half of the users prefer to use their mobile phones to access anything, rather than opening their computers!
- It should not matter where the visitor is accessing your website from. What is important is that in any case, your website works on every platform, be it a mobile phone, desktop or tablet. And that it gives the users an experience they will remember!
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Provide necessary contact details:
The one thing no customer would want is to wander about on a website to find any information. The most important information present on your website is the contact details of the company.
Suppose there is something that a potential user wants to know about your brand but is not able to find any way to contact your business. Chances are, it would not take them a long time to switch to some other website.
Hence, keep your contact details as accessible as possible. So that if the thought of contacting your business even crosses the mind of the user, they can do it instantly!
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Keep the content curt:
Information is good, too much information is not. Imagine this, a potential user visits your website, with the simple thought of looking. And the first thing they see is a bulk of information set in paragraphs! Of course, giving some brief about who you are and what you deal with is necessary. But there is a line between what is soothing and what is unnecessary.
The psychology of a user on an average is that they would simply keep on scrolling to find more things on your website. Filling them up with a lot of information in the hope of holding their attention will only drive them away!
Hence, keep it simple, short and crisp. Say the point, and leave! Try to input the content in bullet points so it does not look uneasy to read. This also helps them in finding what they are actually looking for easily.
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Availability of the Search feature:
Let’s face it, there are a lot of elements on a website. As a web developer, no matter how hard you try to keep it short, there still are a lot of things present on a website. Your thought would be to cover every possible area that might interest your users. This is so that when they visit your website, they do not end up leaving because they could not find what they were looking for.
However, this might happen the other way around as well. The users might leave your website because of too much information. Nobody has a lot of time to spare on going through everything on a website to find what they are looking for. The solution to this is establishing a Search feature on your website. This would save the time of the user and navigate them directly to the location where they wish to go!
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Keep the look simple:
The obsession of making the website unique and innovative might sometimes backfire. There are some elements that are the most attractive when left simple. Experimenting with them in order to come up with something new would end up annoying the users!
In the end, what counts is how well the users can engage with the features on your website. Keeping it simple is the key to that.
You can not satisfy the requirements of each and every consumer since the mindset of each individual is different. This is where simplicity plays a role. Simple elements would always be soothing for every user. No matter what their individualistic taste is, they will end up liking it and that would benefit your business!
Conclusion
There are a lot of ways and techniques to make your website more user-friendly, depending on the kind of business you run, you can decide accordingly. These were just some of the most basic ones that any web development company can follow while creating a website for attracting more users!
