App development companies find that they are often overwhelmed once they have designed their product and have to market it. There are so many options available, and this is where it becomes frustrating when you are not a marketer. An app development company is usually creative. They are usually gifted in designing the perfect app suitable for a specific group of people. However, their marketing skills are not always up to scratch.
Most people will start off with social media, and follow this up with a couple of blog posts. A newsletter may be something that a lot of people look into. However, if you don’t have a formal plan, you are not going to get anywhere. You are not going to be able to track your progress. You need to take note of your improvements, and a random plan will not tell you how you are doing and how you can make further progress.
Using the most effective method
It is important to target the right people. There are various ways of doing this. This can depend on your situation and your industry. A lot of people will look at the trends and experiment with these. However, often it is the traditional methods that people have more success with. Obviously you will want to tweak these here and there, but on the whole folks find that this can be a lot more effective. An example of this is SEO which has been around forever. Another example is email marketing which was one of the first ways of drawing the client or customer in.
How email can be successful for an app development company
Email marketing may conjure up negative thoughts. You may have received your fair share of emails which can be annoying. When someone sends you these on a daily basis, and they contain little or no substance, you will be most likely tend to unsubscribe. Some people also think that this method is old and feel it is time to move onto something fresh.
While there are negative thoughts regarding emails and thoughts that it may be an old form of marketing, it is also one of the best forms of communications. Everyone will open their email account in the morning. Not everyone will log onto Facebook or twitter. They won’t search for something on the internet. However, they will always make sure that their is email is up and running. This is, therefore a basic way for a developer to effectively market their product.
A mobile app company can fail in their campaign, but this all depends on their strategy and the method in which they use. Unfortunately, there are still app developers who collect a lot of emails from an unknown source and distribute these. This type of black hat method is going to end up hurting you.
Working with a professional marketing company
It can be a good idea to work with a professional company that specializes in marketing. However, it is important to have a consultation beforehand so that you are on the same page. They should know more about your app development company. Professionals like this will know more about what goes into an email campaign. It will free up some of your time and it will give you more confidence knowing there is someone more experienced working with you.
A company like this will design a campaign which is more personal. This will eventually lead to a good relationship between the developer and the customer. When designing a campaign, you need to have a goal. This needs to be monitored over time. Newsletters that you send out should be engaging. This is where a lot of people get stuck and lose subscribers in the process. People begin to send newsletter on a daily basis. As one can imagine this can just block up the inbox. Nobody has time to read emails every day.
Don’t send emails more than once a week. The newsletter should be of substance. Send something when you have an announcement, such a new upgrade or when you want to talk about a certain feature. There may be an update which is going to be useful to the user. They need to know about this. Making the newsletter attractive with videos and images will be more appealing, and this is something for users to look forward to.
The content of the newsletter is obviously important. You don’t want to bore someone about what you got up to during the day. Focus on the user and what they will gain from the content. Finally, a good looking template will also attract the attention of the user. This should be appealing and functional at the same time.
Based on the reports that you are tracking, you will begin to see what is working for you and what your weak points are. There may be other experiments that you have to make. This is the advantage of working with a professional company. However, you need to make sure that they communicate with you during this process. You will be able to see where your traffic is coming from.
You will also be able to find out which is the best time to send the emails. They may be opened at a specific time and on a certain day. Most people will forget about an email like this after they get to work on a Monday morning. You will also find out more about the type of person who is responding to the email. For example, you may find that it is popular amongst males, aged 22 – 35, coming from the United States and parts of Europe.
Clients that are drawn to your emails are often keepers. Something like social media is less personal because it is addressed to everyone out there. However, an email is addressed directly to the individual. Of course, people can go overboard with this type of style and it can become patronizing. Achieving the right balance is very important.
Statistics will also tell you that people will open those emails on a mobile device that are properly optimized. If they are not optimized, the user will more than likely delete the email. There are many templates that are more specialized and perfect for the mobile application. Since this is preferred choice these days, it seems more of an obvious choice for mobile app development companies to make.