Headlines Can Communicate or Miscommunicate

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pwcThe headline in this ad is very clear: Some consulting firms just write reports; others deliver value. However, it is unclear which this firm is, and based on the existing impression of many, PWC may be in the former group not the later.

So does this ad reinforce their existing position as report writers, or suggest a valid new position as providing strategic value.

What do you think?

Mitch

Republished with author's permission from original post.

Mitchell Goozé
Mitchell Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer.

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