Napa, CA-April 5, 2010- VeraCentra, Inc., an innovative leader of on-demand
marketing software and services, today announced that it has signed an
agreement with Harte-Hanks Inc.
worldwide direct and targeted marketing company, to brand and sell the
VeraCentra Collaborate solution, an on-demand marketing intelligence tool
and delivery platform.
Harte-Hanks recognized the need to leverage technology within its existing
multichannel solutions to complement their overall offerings. Utilizing its
vast experience and expertise in direct marketing to evaluate the on-demand
landscape, Harte-Hanks underwent a rigorous review of potential solutions
and assessed that blending VeraCentra’s technology with its marketing
services would bring additional value to its client base.
Under the terms of the agreement, the Harte-Hanks platform is branded as
“AMP” to its direct marketing services customers, in industries such as
technology, consumer goods, retail, automotive, pharmaceuticals, and
financial services. The solution is now available to Harte-Hanks customers,
who will be able to create informed, relevant and measurable campaigns with
a few clicks of a mouse.
Gary Skidmore, president of Harte-Hanks Direct Marketing said, “Today’s
economic environment is fiercely competitive. We all know that quality,
timely information results in a better marketing strategy and campaigns. We
have chosen to partner with VeraCentra to augment our marketing services.
When paired with our relationship marketing expertise, our clients will be
able to leverage data from various sources to achieve actionable insight and
then immediately act on these insights to engage customers with relevant,
targeted and highly customized communications.”
Jeannine Falcone, corporate officer and managing director of The Agency
Inside Harte-Hanks added, “With customer behavior in constant flux and the
increasing complexity of delivering relevant communications, we saw a need
to extend our product line with a flexible, easy to use solution that can
span verticals. Our relationship with VeraCentra, through AMP, enhances our
other brand engagement services.”
David Resnick, vice president of sales and marketing, VeraCentra Inc.
concluded, “We are delighted Harte-Hanks selected VeraCentra to provide its
customers with a high value enterprise level marketing intelligence and
multi-channel delivery platform that can be deployed easily. With AMP in
place, Harte-Hanks clients can add more dimension to their marketing
solutions.”
About Harte-HanksR
Harte-Hanks is a worldwide, direct and targeted marketing company that
provides direct marketing services and shopper advertising opportunities to
local, regional, national and international consumer and
business-to-business marketers. Harte-Hanks Direct Marketing improves return
on its clients’ marketing investment by helping them to turn data into
insight, and insight into programs that identify, acquire and retain
customers, and grow customer value. Visit the Harte-Hanks Web site at
www.harte-hanks.com or call (800) 456-9748.
About VeraCentra
Offering the first on demand business intelligence solution designed
specifically for marketers, VeraCentra helps marketers succeed in an
increasingly competitive marketplace by providing marketing intelligence
software and automated multi-channel communication systems. VeraCentra
enables marketers to harness vital marketing data for fast analysis that
fuels smart decisions. VeraCentra also helps marketers easily execute
relevant communications that increase customer engagement levels and drives
profitable customer relationships. VeraCentra’s subscription based software
provides affordability and low risk entry into sophisticated marketing
systems.
VeraCentra literally translates to ‘true center,’ mirroring the firm’s goal
to help marketers uncover the truth about the needs and behaviors of their
customers, and formulate, execute and measure new customer centric marketing
strategies based on deep customer knowledge. Successfully delivering cross
channel marketing services since 1988, VeraCentra is trusted by national
brand leaders including Costco Wholesale, Intuit Software and Johnson and
Johnson. For more information please visit www.veracentra.com
