Marketers can leverage crucial CRM data to automate and manage highly personalized lead nurturing email campaigns with Salesforce leads and contacts from the CampaignerPro interface
MONTREAL, QC — January 5th, 2007 — GOT Corporation, a leading email service provider, today announced that its new CampaignerPro integration with Salesforce is now available on the AppExchange, at http://www.salesforce.com/appexchange. The integration enables email marketers using CampaignerPro, to easily leverage constantly-evolving CRM data to send highly relevant email campaigns to leads and contacts managed in Salesforce. This functionality reduces the sales cycle time by helping users automatically nurture leads and increase the effectiveness of their marketing campaigns.
“More and more top performing companies are investing in precision email marketing applications like CampaignerPro to effectively manage their email programs. The new CampaignerPro integration with Salesforce offers instant value-add to CampaignerPro customers looking to nurture leads through each stage of the sales cycle,” said Josée Paquin, President, GOT Corporation. “It’s never been easier for sales and marketing professionals to communicate in very personalized, more relevant one-to-one ways with prospects and customers to help move them through the sales cycle.”
With the new CampaignerPro integration with Salesforce on the AppExchange, marketers can now:
“Send on Behalf of” Salesforce lead owners to implement highly personalized email campaigns from marketing, but that appear to come from the Salesforce lead owner.
Automate lead nurturing campaigns to Salesforce leads or contacts based on “date added” or any other standard field or custom field in Salesforce.
Auto-update (up to 2 times per day) the Salesforce activity history and update the email opt-out so that future email campaigns are not sent to contacts who unsubscribe.
Do away with costly installation, set up or additional programming.
“Email-marketing is one of the most popular categories on the AppExchange,” said Matt Holleran, Vice President, AppExchange partners, salesforce.com. “Customers can now extend their Salesforce marketing implementations by deploying GOT Corporation’s popular CampaignerPro solution from the AppExchange with just a few clicks.”
Built using Apex, the world’s first on-demand platform, the new CampaignerPro integration with Salesforce is now available on the AppExchange at http://www.salesforce.com/appexchange or by contacting GOT Corporation sales at 1-888-845-4544.
About Apex and the AppExchange
Apex, the world’s first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
CampaignerPro for AppExchange is one of more than 430 applications that are now available on salesforce.com’s AppExchange, the world’s first on-demand application directory, found at http://www.salesforce.com/appexchange.
The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter ’07, and the Apex programming language is currently scheduled to be available during the first half of 2007.
About GOT Corporation™ and CampaignerPro
GOT Corporation’s on-demand CampaignerPro enables organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way — resulting in more profitable relationships. GOT Corporation partners with industry leaders including Salesforce and Yahoo!; provides applications to companies such as Nokia, Toyota and West49 and to thousands of small and medium-sized businesses. To schedule a demo or for more information please visit www.campaignerpro.com .
