Image Source: Pexels
In order to build a successful business, you will need to have a positive reputation with customers and industry peers. One of the best ways to make or break a reputation is to have good or bad online reviews. There are several reasons why online business reviews matter and can have a significant impact on the success of your overall business.
Most Consumers Read Reviews
The first reason why online business reviews are important is because most consumers to read reviews. More than half of all consumers say that they read product reviews before making a big purchase. Furthermore, many online consumer websites today have reviews built into product pages before you can even get to the purchase screen. This can give a consumer a sense of a product or service reputation before they even have the opportunity to buy it.
What Previous Clients Say Matters
Another reason why business reviews matter to consumers is because the experiences had by previous customers do matter. When a customer is able to read about what previous clients have to say about a business, as they can with the Alexander Law Group, for example, they will focus in on a variety of different factors that are important to them. If they feel that you have a good reputation, they will be far more likely to do business with you.
Ability to Notice Trends
The second reason why online ratings matter to a consumer is that it can give them the ability to notice trends. If your business has had a variety of complaints and negative comments on consumer review websites that are similar in nature it will make it appear as if it is a recurring theme for your business. If these continue for an extended period of time, it can even look as if you are not willing to address common concerns.
Quick Comparison to Competitors
Another reason why online reviews matter for consumers is that it can provide a very quick comparison guide. When a consumer is trying to decide between different competing businesses, one of the fastest things they can do is complete a quick Internet search to get a sense of each business’s overall rating. Without any other information available, they will almost always choose the business that has the better aggregate rating.
While it is very important to have a positive reputation online, you need to make sure you go about building your reputation the right way. While there are ways to make your online reputation appear to be better, the best option would be to do so by earning genuine positive reviews.