What is the best way to boost your startup or enterprise at the very beginning stage? You guess it right. It’s the mobile application. Today, businesses from small scale to huge turnover, startups to proprietorship, solopreneur to the private firm, want mobile apps to reach to the customers in the simplest way possible. Undoubtedly, today’s mobile application developers are creative, curious and commendable. They are constantly discovering new ideas to cater the customers and satisfy the business personnel. Let’s talk about the other side of the playground. How would you lure customers to download the mobile app? Here are few fantastic ways a marketer can appeal customers in a nonpreachy style. These tips are eccentric on customer’s mindset (how they think or perceive the market?).
Let Your App Show Up In Their Social Media Feed
Every age is using social media be it Facebook, Instagram, Linkedin, Twitter or Snapchat. You have to select the specific or particular social media for a trial and go for the ‘Advertisement’ options. It not only gives you the flexibility and facility to select the variety of options for the ads but also provides the accurate analytics of your ad campaign. If it works, you can go through the other platforms. Customers are sometimes unaware of the newest product or service. This step will showcase your newly developed mobile application to the relevant and relatable audience.
YouTube Feature Video
The forever green time pass for the millenials today are watching videos on YouTube. You must have come across many products from the YouTube homepage where the short clip is introduced on the top. Generally, 8-10% of the conversion takes place from it which is very lucrative and heedful. This step revolutionized the advertising medium. It is working for customers and the business efficaciously.
Theatre Advertisement
When you go to a movie, you are obviously 10 minutes early. What do you see during that time? Probably, the trailers of the upcoming movies but you also see the 30-sec ads that are related to the new products launched in the nearby market. This aware the people in the surrounding region to get the options regarding the advertised product. It is one of the trending and successful strategy. The mobile application should be equipped with 2-3 features that can show up in the ad motivating the people to download it instantaneously.
The Conventional Hoarding
Customers look around their workplace or home and they see a nice advertising poster of ‘XYZ’ application that facilitates you in buying stuff online and has USP than its existing competitors. The core competency is displayed to all those who this poster catches the eye of. The Conventional Hoarding i.e. Print Medium has been one of the effective ways to market your product. Living in this modernized era, the product has now become the digital medium. The fact remains the same and so as the scheme.
Make A Beautiful Blog
Beautiful. Here we are not talking about the elegance of the blog. The blog should contain all the necessary and important information about the mobile application. Sharing it in all the social media would give users the privilege to go through it once and if they like it, they will definitely install it onwards. Moreover, with this effectly working, customers-to-be also share it deliberately to their colleagues, families and friends.
