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Thought Leadership Articles

Report: What is the #1 Thing that Leads to Successful Cross-Channel Marketing Campaigns?

Cross-channel marketing has emerged as a crucial tactic for customer engagement. It is an approach that aims to create brand consistency across various channels...

Offshoring and AI: How Cost-Cutting Fixation Can Damage Revenue and Brand Reputation

Both strategies require careful implementation and constant supervision! By John Goodman and Peter North, Customer Care Measurement & Consulting CCMC's latest National Rage study found…

Building Customer Loyalty in Manufacturing Companies: The Role of Value Creators and Maintainers

Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice,...

GenAI: What’s Trust Gotta Do with It?

In 1984 the Queen of Rock, Tina Turner, recorded What's Love Got to Do with It for her album Private Dancer. As you can...

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