Integration Will Enable Clients to Optimize Email Communications for Moment of Open
DALLAS, TX — July 31, 2014 — Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced a partnership with agile email marketing technology provider Movable Ink to power real-time email targeting, optimization, personalization and analytics for global brands.
With Agility Harmony, Epsilon provides marketers with advanced segmentation and dynamic content capabilities that transport email marketing closer to marketing in real-time. Movable Ink is one of the first official partners in what will be a growing ecosystem of third-party technology and service providers with solutions that can expand and enhance possibilities for Harmony users.
Movable Ink’s agileEMAIL platform enables marketers to increase email engagement and ROI by serving the most timely and personalized content to recipients in real-time. Even after it’s been delivered to an inbox, email content can be changed right up until the moment of open.
The partnership with Movable Ink will fortify Harmony’s capabilities around real-time marketing and one-to-one personalization. Harmony is unique in that it enables marketers to drive dynamic content to a behavior or action using the same business rules for choosing content as it does for creating segments. The addition of Movable Ink further enhances Harmony’s one-to-one proposition by enabling that dynamic content to be based on “live” information.
“Our partnership with Movable Ink brings together industry leaders who are pioneering the concept of agility in the inbox,” said Bob Zurek, Senior Vice President of Products, Epsilon. “Epsilon’s unparalleled ability to leverage large, complex data sets and customer insight combined with Movable Ink’s innovative, real-time email optimization capabilities deliver a compelling offering that is unique in the marketplace.”
“We’re excited to partner with Epsilon, who shares our vision of making email marketing faster, smarter and more measurable,” said Vivek Sharma, Co-Founder and Chief Executive Officer, Movable Ink. “The alignment of our teams and products will enable the world’s leading brands to create truly stand-out email marketing campaigns that drive more valuable and engaging experiences for customers.”
Key benefits of the partnership between Epsilon and Movable Ink include:
• Improved campaign creation workflow with turnkey concept-to-code HTML email template generation.
• On-the-fly A/B testing and optimization to yield the highest click-through rates mid-send.
• True one-to-one personalization, ranging from unique image generation to offers targeted to customers at the individual level.
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About Epsilon
Epsilon is the global leader in helping clients create customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #3 U.S. Digital Agency Network, we employ over 5,000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel’s inception, email has been frozen in time when a marketer hits the “Send” button. With agileEMAIL from Movable Ink, email can now be dynamically updated in real-time based on each recipient’s time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Time Inc., Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Venture Capital, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com and http://www.pinterest.com/movableink.
