Customer is the prime factor of every business, especially when it comes to an online store. Even though the technology is at its peak, the utmost care is a necessity for ensuring the excellent customer experience.
Even in this age of information overload, you cannot afford to have an excuse for bad customer experience. While running an eCommerce online store with WooCommerce, you will surely know the power of word-of-mouth publicity for your store. Your store’s reputation depends on what your customers have got to say. More satisfied customers mean more people and more business. What is very useful in this area are the customer relations management systems.
There are many methods to improve the customer experience of your WooCommerce stores. Let’s discuss some of them.
Categorization and Nomenclature
A proper categorization and grouping of products are very useful in improving the store’s user experience. That helps the shopper to easily find the products in the store, which thereby increases the chances of a probable sale. While categorizing the products, you should assign relevant names to the categories and subcategories, which is very essential.
The categorization and nomenclature should be logical in a way that even an amateur will be able to understand. Additionally, they must be able to convey the idea to the users for where to search for these products in terms of categories and subcategories. Read this informative article from Walmart Labs on product matching in eCommerce.
Such a precise structuring of the products into categories and subcategories improves the search engine amiability of the website. And if done right, it will also frame the title of the page and breadcrumbs in a fitting form automatically.
Description And Copywriting Of The Product
The description of the product and its spontaneity has utmost relevance in influencing the shoppers to make the deals. It should reach atop compared to the competitors. At the same instant, it should insist on the highlights, benefits, and advantages of the merchandise in a quite simple and easy to comprehend language.
Most store owners lack focus on this aspect, later ending up with a much-plagiarized text and a total cliche feel to the shoppers. That also concerns the effectiveness of the SEO of the store.
Genuine Shopper Reviews
Certified customer reviews and success stories bring great effect to an online store, may it be positive or negative. That ensures the credibility of an online product which helps anyone purchasing further to make sure of the authenticity of the store. According to a fair policy, it is mandatory to display both positive and negative contents on the product page, thereby confirming a real shopping experience for everyone.
Another serious aspect of authenticity is to have an adequate number of real reviews. Online stores usually run some campaigns and offer good discounts to their previous shoppers to make sure that they leave a genuine review before moving on.
Focus On User Navigation
User experience is the main factor that contributes to the growth of an online store, especially WooCommerce. And the progress of any online store website couches in its information architecture.
The navigation of the store is very essential in acquiring the required visibility for the website and also to heighten the customer experience and sales.
Improve Your UX With Effective Plugins
Stores such as WooCommerce offers a lot to the store owners in addition to their basic structure. With every update, they provide additional functionality to their users. Another method of improving functionalities is through effective and user-friendly plugins. WooCommerce has a community inside and outside with thousands of worthy plugins with versatile features and functionalities.
Plugins can enhance customer experience through different functionalities. It involves the customization of the checkout page, product pages, cart page, shop page, etc. Plugins like product slider and variation swatches are examples of plugins that can help you enhance your WooCommerce stores.
You have a plugin for just anything you need to do in WooCommerce. You just have to type the functionality you need in Google, and a handful of worthy plugins will appear before you.
Consistent Loading Speed Of The Store Website
Last but not least, assuring about the latest standards of the website’s codes and the server is very important. These are used to ensure supreme speed which is never a negligible feature for an online store. Services like Beeketing will help you a lot with high-performance online stores with impressive sales.
WooCommerce is always the best bet for an eCommerce online store, offering a broad spectrum of features and is very light to use and develop. Aloof from the extensive and dynamic WordPress community, there exist a lot of online stores that offer WooCommerce plugins at economic prices. These factors deliver WordPress and Woocommerce as absolute choices for store owners around the globe.
Designers also love them due to the easiness in adapting to designs without restructuring creativity. For developers, working on Woocommerce is relatively peaceful, particularly with such a big storehouse of worthy plugins.