Enacomm Helps Banking Up Meet Goal of Reducing Financial Anxiety for Customers

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Deploys self-service solution that draws on Banking Up’s internal database
to optimize the customer call experience with intelligent interactions

TULSA, OK – September 24, 2013 – Banking Up, a personal finance platform
that lets banks and businesses provide customers with a smart, mobile
alternative to traditional checking accounts, today announced that it has
enlisted the help of Enacomm, Inc., a leading provider of voice processing
infrastructure, applications and services that optimize customer call
interactions, to deploy a hosted, self-service interactive voice response
(IVR) solution. Enacomm’s analytics software allows Banking Up’s internal
database to be utilized to create intelligent interactions, optimizing the
customer call experience.

Enabled by Enacomm, Banking Up will employ an adaptive decisioning engine
driven by real-time access to customer data to engage patrons with unique,
personalized exchanges. These intelligent interactions differentiate Banking
Up from other banking and financial service providers with every call.

“When our customers call the phone number on the back of their payment card,
their level of financial anxiety is usually pretty high; we want to guide
them quickly to the right answer and make sure that they finish the call
reassured,” commented Patrice Peyret, CEO of Banking Up. “Enacomm’s
technology and support allows us to design the call flows we need, monitor
their effectiveness, and make changes rapidly when necessary.”

Quickly and easily giving customers the information they are seeking helps
to keep them satisfied and at ease, increasing loyalty with every
interaction. The partnership between Banking Up and Enacomm is targeted at
enhancing the quality of service and information exchanged.

“Personalized content in the IVR makes channel containment more effective,
often eliminating the need to connect with an agent,” explained Enacomm
Founder and CEO Michael Boukadakis. “Contacts handled with automation are as
little as a tenth of the cost of agent-handled calls!”

Boukadakis added, “Banking Up’s goal is to provide financial inclusion and
stability, putting customers first, and Enacomm is focused on developing
advanced technology solutions that not only streamline operations, but that
improve the customer experience – it’s a perfect partnership.”

Across industries, combining real-time data analytics with a flexible
dynamic decisioning engine can help organizations increase revenues, cut
costs and improve customer loyalty and retention. To find out how Enacomm
can help your company improve your bottom line while better serving
customers, go to www.enacomm.net.

To learn more about the Banking Up platform, which enables businesses and
banks to offer customers full-featured checking account services on top of
easy-to-deploy, low-cost prepaid card accounts, visit
http://www.bankingup.com.

About Enacomm
Enacomm is a leading provider of voice processing infrastructure,
applications and services that optimize customer call interactions. It is
part of a group of specialized companies focused on interactive voice and
customer service solutions that, since 1986, has helped clients deploy
customer self-service and assisted-service solutions that rapidly intake,
automate and process high numbers of spoken, data or touch-tone requests. As
a frontrunner in interactive voice response (IVR) technology, Enacomm’s
customer base is made up of Fortune 50 to Fortune 2000 companies
concentrated in the Prepaid/Cash Card, Financial, Health Care and Utilities
industries. Enacomm solutions are designed to be flexible, configurable,
cost-effective, and can be delivered as hosted services, on-premise customer
deployments, or through “on-demand” cloud-based technologies. Enacomm has
deployed more than 800 systems and processes more than 1,000,000
conversations and automated transactions every day.

About Banking Up
Banking Up is a leading online and mobile financial services company,
providing businesses, banks and their consumers with smart,
technology-forward personal finance products. The Banking Up platform
enables businesses and banks to offer customers full-featured checking
account services on top of easy-to-deploy, low-cost prepaid card accounts.
Its consumer-facing product, the UPside Visa online and mobile account,
provides consumers with an attractive alternative to traditional checking
accounts. Plastyc, Inc., now doing business as Banking Up, has won multiple
awards for serving underbanked consumers. Its partners include the Consumer
Financial Protection Bureau (CFPB), Center for Financial Services Innovation
(CFSI), H&R Block, GreenDot and Walmart. Banking Up’s principals and
directors have a track record as financial services innovators at companies
including Gemalto, Oberthur, Signio (now part of PayPal, an eBay company),
ClairMail (now part of Monitise), Lending Club, and Genetic Finance. Banking
Up is privately held with headquarters in New York City.

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