As an entrepreneur, you can offer the best customer service in the world, and have the coolest product or service ever designed, but if people don’t actually know about it, your business won’t be around for long.
With so many startups and established businesses in the world these days, and a competitive marketplace to boot, it’s incredibly important that all entrepreneurs know how to generate regular leads for their company.
The more leads you have, the more potential customers you can convert and interact with, and the more revenue, and profit, you can realize. If you want to pick up some tips to generate more leads for your business this year, read on for some simple yet effective ways you can go about it.
The importance of content continues to grow, as it’s one of the best ways to create leads for any venture. When it comes to web traffic, in particular, content is king. However, not just any content will do; it’s all about creating high-quality work that will attract the right attention from the right people, and live on past its publishing date.
Try to include relevant images, videos, and infographics throughout your content. This will appeal more to viewers, and will help you to increase engagement and the likelihood that each piece of content will be shared. It often helps to run regular webinars as well. (These can be either free or for a fee.) All of the content you create should be mentioned on social media sites like Instagram, Facebook, Twitter, and LinkedIn, too.
There are many different types of content you can generate. For starters, having a blog is a key lead-generating tool. Through a blog, you can provide real value to readers, build an audience, get noticed by influencers in your industry, and generate press coverage. Your blog is the place where you can take full control over your company’s image, while at the same time helping current and potential customers to learn about your products or services, pick up helpful tips, read interviews, watch videos, and so on.
Your blog should be optimized to generate as many leads as possible. You should incorporate tags to help with search engine optimization, as well as include relevant keywords and phrases throughout. In addition, make sure you have a sign-up section for your newsletter posted for everyone to see, so that you can build your list.
While you can use your blog to promote new products or services, mention your venture’s events or press mentions, raise awareness of special deals, and the like, you should also remember that your audience wants information that is of value to them. Your posts should concentrate on how you can help readers.
It also pays to post content that links back to your website on other blogs. You can write comments on the posts of others (as long as they’re helpful and not purely sales based), as well as provide guest blogs for websites. While this can be a wonderful way to generate leads for your business, there are also some things to keep in mind when guest posting:
• The articles should be placed on relevant sites
• Your content should have relevant and unique information for the audience reading each post
• Each article should have a link to an appropriate landing page on your own website
• You must actively promote each post on social media sites to leverage the work
If you don’t already have a newsletter being sent out to your email subscribers every month (or preferably weekly or fortnightly), you are sure to be missing out on fresh leads. Newsletters are a great way to interact with current customers and qualified leads, and are all about direct engagement. You should place a sign-up box or banner on your website and your social media profiles to encourage as many new people to sign up for your emails as possible.
When creating your company newsletters, think about sharing things such as:
• Industry news
• New products or services
• Special offers
• Insights, tips, and handy hints
• Any recent business wins
• Information on the best use of products or services
Make sure that the subject line of each newsletter is enticing enough that it garners interest from recipients. Often, you’ll find that addressing the common problems faced by your readership will help you to generate a higher click-through rate.
Newsletter content should be concise and scannable, with multiple headings throughout to break up the text, as well as graphics. Add social media links to each email too, so that readers can be reminded to follow you for more regular updates and offerings. Lastly, be sure to incorporate a call-to-action within each email, and to remind readers to pass the newsletter on to any of their contacts who may be interested in its contents.
Learn About New Technologies and Trends
It’s also important to stay on top of new technologies and trends if you want to generate more leads. Smartphones, for example, are now one of the most popular devices consumers use to research and buy products and services. Your marketing campaigns should therefore always keep this in mind, and be compatible with mobile in all regards so that you can reach the maximum amount of people.
There are always new social media sites to check out as well, in addition to new trends when it comes to things like videos, webinars, graphics, games, and infographics. Keep an eye on what’s new and gaining popularity so that you don’t miss out on the action.
Utilize Networking and Events
Lastly, while a lot of marketing typically happens online these days, don’t neglect the real world and in-person interactions. Attending networking events and other occasions (such as conferences, tradeshows, and the like) can be a great way to make valuable connections and receive referrals.