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Dynamic Hybrid Group Mixed Digital, Leverages Social Media and Search Engine Marketing to Attract a Unique, One-of-a-Kind Client Roster

News Editor | Feb 12, 2013 11 views No Comments

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(New York, NY)– Leading digital marketing group, Mixed Digital, blends
social media and search engine marketing expertise with a complex
understanding of cross channel web analytics to develop a roster of
innovative and diverse clients.

Veteran digital marketers, Mark Simmons and Mike Coughlin launched Mixed
Digital in February 2009. The company now has a growing presence in Durham,
Boston, and New York City.

Sensing an increase in demand for cross-channel digital marketing services,
Mixed Digital has now expanded its social media and search engine marketing
services to leverage the power of web analytics and the natural synergy of
these two channels that most boutique agencies lack.

“As veterans with deep roots in the SEM space and growing expertise in
social media, we saw the increasing demand to look at multi-channel
attribution. After reviewing extensive industry research, we realized that
last-click attribution, the most common measurement model used by digital
marketers, undervalues social media’s role in engaging customers earlier in
the buying process. That said, we felt it only made sense to offer both
Social Media Marketing and SEM in an integrated approach. The two channels
cannot be managed in silos. They must be managed together,” said Mark
Simmons.

With a clientele spanning a variety of industries including entertainment,
healthcare, lifestyle, and luxury brands, Mixed Digital approaches digital
marketing from a holistic perspective. The company’s diverse clientele
includes innovative and cutting-edge companies, such as OncCharts.com,
Arrive Chic, ZYR Vodka, and Target Logistics.

With more than 13 years of general marketing and nine years of digital
marketing experience, Mark Simmons holds a bachelor’s degree from Duke
University and is co-founder of Mixed Digital. He specializes in paid
search, SEO, and social media marketing. Prior to launching Mixed Digital,
Mark developed his expertise by working for some of the largest and
well-known digital marketing agencies in New York City. Throughout his
career, he has worked with some of today’s most notable and well-respected
brands, including BMW and SAP.

Mike Coughlin is a Boston University graduate and a managing partner in
Mixed Digital. Mike has a decade of digital marketing experience,
specializing in social media strategy, paid search management, and web
analytics consulting. Over the course of his career, Mike played a pivotal
role during the high-growth stages of a NYC-based start-up, search engine
marketing group while also working as a digital marketing consultant across
multiple industries and brands. Prior to becoming a partner at Mixed
Digital, Mike worked on a wide variety of accounts in multiple industries
including, Sony Music and Four Seasons Hotels & Resorts.

Mike Coughlin said, “As the digital space continues to evolve, we see it as
Mixed Digital’s mission to stay on top of the latest trends. Without an
evolving strategy and an ability to look across channels, we wouldn’t be
able to demonstrate the utmost value to our clients.”

Currently, Mixed Digital offers cutting-edge solutions in social media, paid
search, SEO (Search Engine Optimization), and web analytics consulting.
With the ever-increasing demand for mobile marketing solutions, Mixed
Digital is rapidly developing a mobile marketing division in the near
future.

About Mixed Digital
Launched in 2009 by visionaries and digital marketing experts, Mark Simmons
and Mike Coughlin, Mixed Digital has become a premier digital marketing
group on the East Coast. Mixed Digital offers services in social media,
search engine marketing, web analytics, and public relations. The
company’s current clients include OncCharts.com, Target Logistics, and ZYR
Vodka. For more information, visit MixedDigital.com. Like them on
Facebook.com/mixeddigital. Join the digital marketing conversation on
Twitter.com @mixeddigital.

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