How many emails in your overflowing inbox are personalized with your name or any other dynamic content variable? A lot, right!!! 78% of CMOs think that custom content is the future of marketing.
In the current era of unmatchable email competition in the inbox, making a difference is extremely crucial! Dynamic Content or Real Time Content has grown to bring this significant difference to your marketing emails reflected through roaring ROIs and conversion rates. Dynamism is the key to connect with your subscribers. Dynamic content makes your subscribers feel valued and special, leading to better response instigation.
Personalized content to every individual subscriber based on their past behavior, present location or the buying pattern is Dynamic Content. Dynamic content brings with itself a great deal of benefits that would help your email marketing revenues soar. The various types of dynamic content in the following infographic reflect the immense power of dynamic content in emails. Relevant emails facilitated by dynamic tags are capable of driving 18 times more revenue, as compared to broadcast emails. The stat says it all!!
Dynamic content has immense power to create superior emails, all of which can be easily conveyed through this infographic on “Dynamic Content in Emails” that takes you through types of dynamic content, the technical requirements for incorporating dynamic content in emails backed by model dynamic scenarios to help you understand dynamism in emails better!
