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Drowning in Data? 4 Ways to Narrow Your Customer’s Needs

Hannah Whittenly | Apr 20, 2017 40 views No Comments

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Drowning in Data - 4 Ways to Narrow your Customer Needs

As a business person, your customers’ satisfaction is your priority. As such, you may have tried to use different methods to find insight into your customer behavior. Unfortunately, in today’s world, there is a proliferation of customer data and information that can be difficult to manage. As a business owner, you have likely experienced challenges when dealing with an overwhelming amount of customer data. Do not let the big data scare you, instead, leverage the information to better serve your customers.

Customer Data Management (CDM)
CDM entails the collection, analysis and management of customer data. CDM is essential for your business as it provides insight into your customer behavior. You can use the data collected to solve problems, implement ideas and serve your customers better.
A useful way to gather information about your customers is through text analytics. Text analytics helps you collect information about your customers from various sources and platforms. With the help of text analytics software, you can analyze and derive useful information that will help you in your service delivery.

Knowing your customer needs will help you serve them better. To this end, you should ensure that the data you collect is significant to your business. From this information, you can find new and creative ways of engaging your customers and consequently increasing sales. Below are some useful tips you can use for your data management efforts.

Training
With access to a huge customer database, employees can easily be overwhelmed with the information. As such, it is important to invest in providing your employees with data analysis training. Employees with proper training will easily discern useful content from the huge customer database. The information can then be used to implement new marketing strategies for your company. Additionally, well-trained employees will save your company a lot of time and money, as they will sift through unwanted information to get important content.

Consumer-segmentation
To effectively manage your data, it is important to categorize your customers into various groups. You can base the categories into specific aspects that set them apart. For instance, it could be a demographic aspect, geography or their purchase behavior. Understanding important aspects about your consumers will help you in developing products that are well targeted to the specific market. Consumer segmentation is also important when it comes to marketing and advertising campaigns.

Real-time Consumer Habits
Having a greater insight into your customers’ behavior will give your business a competitive advantage. Apart from data analysis and surveys, you need to find ways of examining your customers’ real-time behavior. For instance, you can find out what pages your customers visit on your site, how long they spend on the site and how often they share information from your site. For you to stay ahead of your competition, you should collect and analyze customer data and come up with patterns that will help you identify specific customer needs. With proper analysis of consumer data, you will be able to anticipate your customers’ needs and provide timely service.

Contact Information
Whether you are a small business or a big enterprise, it is advisable to keep a comprehensive consumer contact information. Experts note that an accurate and detailed contact is one of your most powerful marketing tools. A customer contact information will help you keep the lines of communication open long after you close a sale. Keeping your customers informed on new products and trends is a form of relationship marketing that is very effective. From the contact information, you can easily determine your customers buying habits, as well as their preferences hence, create targeted marketing strategies.

The key to understanding your consumers is to identify unique patterns that set them apart. With appropriate software and technology, your consumer database can be a powerful tool for your business growth.

Image credit: pixabay.com

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