Bob Thompson chats with IT visionary Doc Searls to clear up some of the confusion about Vendor Relationship Management (VRM). Listen and learn:
- What is VRM?
- How VRM relates to CRM and Social Media
- What value does VRM offer for consumers?
- How companies can win by embracing VRM
- When will VRM tools be available? Who will build them?
Recorded on Feb. 3, 2009.
- Project VRM
- Four Fallacies of Vendor Relationship Management
- VRM, Customer Data and Competitive Advantage