Back in January of 2011 I released the figures from a poll which asked users a simple question; Do you get business from social networking? The figures were interesting. The biggest category was those who would like to get business from social networking but had not some 43% of all respondents. At the beginning of this year I thought it would be the right time to see what if anything had changed. Like my 2011 survey I put it out through a number of social networking channels, including my blog, a survey on Linked In in some of the bigger groups in which I was a member, and I regularly asked for responses via Twitter and Facebook updates. I’ve ended up with a similar number of responses about 200 which in itself is interesting as my own social media footprint is substantially larger now than it was in 2011 when I first ran it.
What struck me was how similar the results were only now it seems its even harder to make Social Networking pay with 50% of respondents saying that “no they had not yet got any business from social networking although they would like to do so”.
It seems that even the must use channels take a lot more effort and a lot more time than people realise to generate business. I recognise that the sample is small and potentially unreliable. I would argue that, if anything, my results are biased toward the social media world because that was the community into which I put the survey.
Experience the power of Leaders Learning From Leaders and get answers to your burning CX challenges and questions, from the brightest senior level executives in the industry. Speakers from Microsoft, LinkedIn, Upwork, Chick-fil-A and more! As well as an exclusive tour of the Porsche Experience Center Los Angeles.
To manage customer interactions, companies started with call centers, then evolved to multi-channel contact centers. Next: The CX Center! Explore the strategies and technologies required to deliver truly differentiated experiences, using customer listening, agent assistance, and self-service powered by artificial intelligence (AI).
Zoho Desk is the industry's first context-aware help desk software. With powerful reporting features, intuitive UI, effective automations and integrations, you can transform your customer service and turn it into your competitive advantage. Try the award-winning software for free.
Customers expect an effortless, connected experience. Business leaders want to see a return from CX investments. The solution: Start with customer service! Learn how successfully optimizing and connecting service processes to provide a superior customer experience can be the foundation for continued CX momentum and executive support.
Big news coming from CX University: now offering affordable subscription plans for Customer and Patient Experience Online Courses. Pay per month, quarter, or year for convenient and comprehensive online professional development.